In 1925, an Austrian card shark named Victor Lustig sold the Eiffel Tower for a million dollars. Sounds crazy right? Well, hereâs the story of how it happened: After a Paris newspaper published an article that the aging tower had become a costly nuisance to the French due to expensive upkeep⦠Lustig reached out to Franceâs biggest metal companies⦠And invited them to a private business meeting. Posing as a top government officialâ¦Â Lustig rented an expensive hotel room to host his guests, and drove them around the Eiffel Tower in a fancy limo with a chauffeur. He explained the tower was being demolished and the French wanted to recoup their losses by selling the metal for scrap. Considering the fact he wasnât part of the government⦠And no one in French politics or the business world had ever heard of him⦠You might think at some point Lustigâs guests would get suspicious. But they didnât. He struck a deal with a man named Andre Poisson to sell the tower for todayâs equivalent of $1,000,000⦠And Lustig quickly made off with a briefcase stuffed with French Francs. So how on earth did an unknown foreigner with an Austrian accent sell his crazy story⦠⦠and convince this wealthy mogul to part with so much cash? In a nutshell⦠Lustig was a student of human behavior and the psychology of persuasion. He leaned heavily on something I call âThe Irresistible 8â... These are the 8 human desires we are all essentially helpless against, because weâre biologically programmed to want and pursue them.  The way Lustig hit on these desires to make his sale was nothing short of genius. The problem of course, was that the Eiffel Tower was never for saleâ¦Â And Poisson got swindled badly. Lustig was nothing but a lying con artist. What he did was illegal and highly unethical. Now... Compare that with the man who sold the Brooklyn Bridge. No, not the con men who preyed on unsuspecting newcomers during the early 20th century⦠(Which is where the phrase, âIf you believe that, Iâve got a bridge to sell you in Brooklyn,â first came from). Iâm talking about a savvy young man who purchased and resold the Brooklyn Bridge LEGALLY. To happy customers. For $14.95 a piece. How? In 1983, New York City celebrated the bridgeâs 100th birthday by giving it a much needed facelift. Part of the project involved the bridgeâs historic wooden walkway being torn up and fully replaced. During the update⦠A down-on-his-luck New Jersey man named Paul Hartunian noticed workers piling up the old, rotten wood to be disposed of. So he made an offer which was quickly accepted to purchase the wood for $500. Hartunian then cut the wood into tiny, one-inch squares⦠Attached each square to a certificate of authenticity and⦠Mailed out hundreds of letters advertising âoriginal pieces of the Brooklyn Bridgeâ now available for ownership. Soon Hartunianâs phone was ringing off the hook. People from across the country wanted his little wood squares. He sold thousands. He even got invited on Johnny Carsonâs Tonight Show (which helped him sell thousands more). But he didnât stop there. Years later, with the help of the internetâ¦Â Hartunian launched a â25th Anniversary of the Sale of the Brooklyn Bridgeâ. Where he sold another 2500 wooden squares â this time for $497 each. All told, itâs believed Paul Hartunian netted at least $1.75 million from his brilliant marketing ploy. And thatâs not even counting the business opportunities and consulting gigs that came his way from all the publicity. If youâre wondering how an unknown man from Jersey City became a millionaire selling rotten pieces of wood (with little more than $500 in overhead)... The answer is simple: Paul Hartunian appealed to the same âIrresistible 8â that Victor Lustig had capitalized on for his fraudulent sale of the Eiffel Tower. Except Hartunian did it legally and ethically⦠Giving his customers exactly what they wanted and were expecting. The result? Not only did he make a lot of money⦠He also made a huge name for himself and people loved his story. Which led to a lifelong income as a high-paid marketer and consultant. Thatâs the power of understanding the psychology of human desire. If youâd like to know more about the âIrresistible 8â... And how to use them the RIGHT way so you can ethically funnel more leads and sales than you ever thought possible into your business⦠This is a topic weâll be covering in-depth on tomorrowâs LIVE training: 7-Figure Copywriting Secrets that build massive businesses. But the deadline to register ENDS tonight at 11:59 pm CT. Even if you canât make the live session tomorrow â youâll still get access to the recording. So if you want a serious upgrade to your marketing⦠And youâre ready to open the floodgates and bring new profits pouring into your business⦠Then I recommend using the link below to save 50% on this training (and unlock our entire vault of trainings and courses) when you âtest driveâ our new membership community⦠[Get 7-Figure Copywriting Secrets at 50% off when you try Millionaire Mentorship today](    In case this is the first email youâre seeing about this⦠Hereâs whatâs going on⦠********** If youâre looking to unleash a flood of new sales and leads in your business⦠⦠WITHOUT being chained to an office or storefront (and even if you suck at face-to-face selling)⦠Then pay close attention because this is for you: Tomorrow Iâm hosting a LIVE training with marketing genius Coach Galel Fajardo where weâll reveal theâ¦Â 7-Figure Copywriting Secrets we've used to build massive businesses. Instead of blowing your hard earned cash on FB ads that donât work⦠Or staring at your computer screenâ¦Â ⦠wondering if youâve described your product well enough to get people off the fence and convince them to BUY⦠Weâll show you how to craft marketing messages that speak directly to the desires of your perfect customers⦠And leave them no reasonable choice but to pull out their credit cards. What weâll be sharing are proven formulas and templatesâ¦Â To quickly crank out ads, emails, sales pages, flyers, or social media posts that print money on command. Our students have followed these methods to add hundreds of thousands (and in more than a few cases, tens or even hundreds of MILLIONS) in new revenue to their businesses. These same strategies have allowed Galel and I to grow 7 and 8-figure companies⦠Whether we were at home with our familiesâ¦Â Or traveling as far as London, Denmark, or Dubai. Because turning âwords into moneyâ is the one high income skill that can get you paid from anywhere, at any time. So if you want to create more profits and more freedom in your business⦠⦠and get 2x, 5x, and even occasional 10x returns on your marketing dollars⦠Weâre going to show you the easiest, most effective ways to do that in tomorrowâs training. Hereâs what youâll learn on the call: - 5 âSale-Killingâ mistakes almost all business owners make in their marketing (Unless youâre a highly trained marketer, chances are one or more of these things are costing you sales. But donât worry, weâll show you the easy fix) - The EXACT structure to follow when you write a sales or marketing message (I first learned this from a Madison Avenue advertising legend whose copy has generated over $1 BILLION in sales) - How to use âBuy Now Triggersâ to ethically persuade your prospects â without being annoying â to make their decision now, not later today, tomorrow, or next week - A.I. shortcuts that save you time and slash HOURS off creating FB ads, email sequences, sales pages, lead magnets, and even YouTube video scripts - A step-by-step method to define your perfect client or customer so you can create offers and advertising that feel custom tailored for them (Think of the best client you ever had⦠now imagine if 80% or more of your business came from people just like them. THIS is how you make that happen) - What makes a great ad, how to recognize one, and how to borrow the best elements of proven ads to get a massive ROI on your time and marketing budget - The 8 human desires to appeal to in your sales copy (We are all biologically programmed to seek these things from birth until we die. Include 1-3 of these every time you write an ad, email, or sales page and youâre almost guaranteed to get more customers) - How make ChatGPT your âmarket detectiveâ and automatically generate the benefits, promises, and guarantees your ideal buyers want to hear - More than a DOZEN simple ways to instantly improve your copy and make writing easy (You DONâT need to be a good writer or marketing genius to use this stuff â these methods have worked for high school dropouts, immigrants who learned english as a second language, and even a guy with severe brain fog from toxic mold exposure) - A full Q&A to answer all your questions and make sure you know exactly how to apply these strategies and templates for your specific offer or idea - PLUS â A RECORDING OF THE ENTIRE CALL that you can refer back to anytime you sit down to write a crucial piece of copy that your business is depending on By the end of this 90-minute session⦠Youâll know exactly what your copy has been missing⦠And youâll have everything you need to get your ads working like gangbusters and your product or service flying off the figurative shelves. You can apply these strategies to your marketing the same day if you want to⦠And if you just do what we show you⦠You could have a surge of new sales within 24 hours. Weâve gathered our highest leverage tools and tactics for this training⦠And I think it will be especially helpful for you if⦠- Your marketing is hit & miss (or not working at all) but you donât know why - You want to run paid ads or email promotions but you donât know where to start - You write your own sales copy but it takes too long and you want better results - You hire copywriters or have a marketing team and want to optimize their performance - You donât have a business yet⦠but you want the freedom of being able to sell products for yourself or other people on a laptop and make money from anywhere in the world If any of those sound like you⦠Then this training should be right up your alley. Youâll get proven formulas, frameworks, worksheets, and fill-in-the-blanks templates to write winning copy that converts⦠Plus a simple explanation of the sales psychology behind why it all works. As for the call itself⦠The training will take place TOMORROW, June 28th at 11 am CT on Zoom. It should take us roughly 90 minutes. But weâll also be giving everyone a chance to ask questions and get live feedback, so we may go a little bit over. If you canât make the call or have to jump off early etc. â no problem⦠Youâll get a full recording of the training so you can watch and refer back to it whenever you want. Now for the best part of this deal⦠THE PRICE. Our clients pay $5,000 per month to have us personally teach them these strategies⦠And in the past, our other live group trainings have always been at least $197. But this training wonât cost you $5,000⦠It wonât even cost $197. Until midnight tonight⦠You can get access to the 7-Figure Copywriting Secrets training for just $97 when you âtest driveâ our new Millionaire Mentorship coaching community. That means you get 50% off this premium training & recording⦠PLUS⦠â Access to the ENTIRE VAULT of Our Best Past Courses and Training â WEEKLY âAsk Me Anythingâ Live Coaching Calls with Craig â WEEKLY â$30k in 50 Daysâ Live Tactical Biz Growth Training Sessions with Our Network of Experts â Highly Interactive Membership Community of Entrepreneurs and High Performers â Earn Participation Points to Win Prizes and Unlock Even MORE Awesome Courses, 1-on-1 Coaching Sessions, Book Packages, And Event Tickets â NEW Premium 90-120 Minute Trainings Added Every Month ⦠ALL for just $97 when you try out Millionaire Mentorship today. (And $97 each month for continued membership â which you can cancel anytime) So for less than the price of an average cell phone bill⦠Youâll get this premium training and ALL our premium trainings, courses, live coaching, and an amazing high-performance community. So that you have all the tools you need to make more money⦠And have more time to enjoy life with the people who matter. We canât wait to teach you how to make these 7-Figure Copywriting Secrets work for you⦠AND open up all our other resources & support to help you create a life most people only dream of. Again, the training goes down tomorrow, June 28th on Zoom at 11 am CT (9 am PT). If youâre interested, thereâs only a few hours left to register⦠The deadline to join ENDS tonight at 11:59 pm CT. So if you want to join us⦠I recommend claiming this âtest driveâ offer for Millionaire Mentorship today. You can use the link below to check out the full details and claim your spot⦠[>> Get 50% OFF 7-Figure Copywriting Secrets when you âtest driveâ Millionaire Mentorship today]( Success Loves Speed, Craig [Spacer] [Spacer] [Instagram]( [Facebook]( [Youtube]( [Twitter]( [Spacer] [Spacer] [Whitelist]( [Contact]( Sent to: {EMAIL} [Unsubscribe]( Early To Rise Publishing, LLC, 1312 17th St # 72422, Denver, CO 80202, United States