How the X100 changed Fujifilm, new Leica and more | DPReview Newsletter

"We wouldn’t be here without the X100”: Yuji Igarashi on where Fujifilm goes next. [View in Browser]( [Top DPR Masthead Image]( [DPReview Title Image] March 22, 2024 Fujifilm has been on a tear lately. Their X100 VI is flying off the shelf, with waiting lists that are months long. But the story of the camera is about more than sales and influencers. It's a story about how a camera changed the course of a company. "We wouldn't be here if we didn't have the X100," says Fujifilm's Yuji Igarashi. "If that failed, we would have been in a very difficult position." My summary just scratches the surface. The whole story is even better. You can find it below. This week, we also have details on a new Leica, updates to our instant camera buying guide, and Camera Debate Madness is down to the final four polls! — Shaminder Highlights ["We wouldn’t be here without the X100”: Yuji Igarashi on where Fujifilm goes next]( Following the launch of the X100 VI, we interviewed Fujifilm's Yuji Igarashi and Jun Watanabe about the importance of the series, how they balance stills and video and what's going to drive the industry next. [How to order the Fujifilm X100VI Limited Edition (Updated)]( [How to order the Fujifilm X100VI Limited Edition (Updated)]( The Fujifilm X100VI Limited Edition will go on sale in the US from March 21-23, with only 300 units available to US buyers. We'll update this article with information on other markets as it becomes available. (UPDATE: UK moves to ballot via e-mail list) [Updated: 7 best instant cameras]( [Updated: 7 best instant cameras]( Instant cameras continue to grow in popularity. There's more than just FujiFilm's Instax line to choose from, with offerings from Kodak, Leica, Lomography, Canon, Polaroid and some indie projects joining the fray. With prices ranging from $50 to several $100s, we help you pick the right one for you. News Updates [In the market for a pre-owned prime? These classics are worth trying.]( [In the market for a pre-owned prime? These classics are worth trying.]( Because a new-to-you lens can provide the fresh perspective you need to take your photography to the next level. [Leica reveals limited edition black Summilux-M 35mm f/1.4]( [Leica reveals limited edition black Summilux-M 35mm f/1.4]( Leica has announced it will make 200 black anodized versions of its M-Summilux 35mm F1.4, a 1960's design reintroduced in 2022, at a cost of $10,495. Camera Debate Madness of March Do you have a question you'd like to see in this section? [Email me.](mailto:newsletter@dpreview.com?subject=QofWeek_Suggestions) March's [Camera Debate Madness]( is down to four final debates! There were several blowouts, as well as some nailbitters. [See all the results and vote on the next round](. One of the debates came down to 1 point; here it is: Would you rather have a 100MP camera that shoots 5fps or a 30MP camera that shoots 100fps? Dale: That's a tough call. I don't need high fps most of the time, but when I do, I really need it. I'm continuing my project to become a reasonably skilled rodeo photographer, and 5fps just wouldn't cut it. So give me the 30MP camera with faster burst rates. Besides, I can't think of many cases where I personally need more than 30MP anyway. Richard: I really don't need 100MP, but there might, very occasionally be some value for me, which I can't say for 30fps. That said, I'd probably go for the lower resolution if the video was better. Shaminder: I feel I don't really need large burst rates because I don't ever really use them (unless I'm shooting baseball). I learned during the film days and my first paid assignments were during the film days, so I became very selective about when I pressed the shutter (film was expensive 20 years ago too). 100MP at 5fps 30MP at 100fps Reader poll result 53.8% 46.2% 27 pts 23 pts DPR Editors picks 33% 66% 13 pts 26 pts Coin flip 100% 10 pts TOTAL 50 pts 49 pts 100MP at 5fps wins [See all the results and answer this week's question by clicking here to vote.]( [DPReview Camera Debate Madness, Final Four - VOTE!]( [DPReview Camera Debate Madness, Final Four - VOTE!]( Your (and our) most off-the-wall camera debates. We're down to the last four debates. Vote to help decide who wins. [DPReview Wonders - send us a question]( [DPReview Wonders - send us a question]( Why is it called an F-stop? How does a flash work? What is the oldest camera in history? No question is too big or too small. What do you wonder about photography, video, history, culture, gear or creating? Submit your questions to our survey and we'll investigate the answers in upcoming articles! [Sample gallery: The Panasonic Lumix S5IIX goes to Japan]( [Sample gallery: The Panasonic Lumix S5IIX goes to Japan]( We're working on finishing up our review of the Panasonic S5II and S5IIX cameras, so when we went to Japan last month to attend the CP+ camera expo, we took the S5IIX along for the ride for some additional testing. Check out our sample gallery, and stay tuned for our review in the coming weeks. DPReview 276 5th Avenue, Suite 704 - 3126 New York, NY 10001 You received this email because you subscribed to the Digital Photography Review weekly newsletter. To update your preferences, [click here](. To unsubscribe, [click here](. Alternatively, log into dpreview and visit your [user profile settings,]( the Newsletter Subscription checkbox, then click on Save changes. Click [here]( to forward to a friend. If you're new to this newsletter, you can subscribe [here](. [Preferences]( | [Advertise]( | [Privacy Policy]( | [Do Not Sell My Personal Information]( 2024 DPReview. All Rights Reserved.