📦 - Apples and Oranges 🍏 🍊

Black Friday Messaging, Voices to Amplify Your Brand, Google Performance Max AI Updates, Customer Acquisition for Scale Friday, November 10, 2023 In this newsletter, you’ll find: - 📦 Think Black Friday messaging won’t perform yet? We’re here to change your opinion - 📦 Google Performance Max Campaigns just got a facelift for US users - 📦 Growth at all costs. Growth WITHIN YOUR MEANS. CREATIVE MESSAGING ⚫ Think It’s Too Early To Use Black Friday Messaging? Think Again Running a sale leading into Black Friday and debating whether to use Black Friday messaging or not? DO IT. 🎉 The Pilothouse Meta team had a similar conversation with a client who was nervous that early messaging wouldn’t perform. So what did they do? Embraced [the Pilothouse way]( and tested it! When comparing results between sales creative that did and didn’t have Black Friday messaging in them, here’s what they saw: 👇 When compared to the regular sales messaging, the Black Friday Messaging campaigns generated: - 83% increase in return on ad spend - 42% increase in clickthrough rate - 42% decrease in cost per click - 190% decrease in cost per action The regular sales messaging campaign is outperforming average order value by about 5%, but when comparing the two, it’s like apples and oranges. 🍏 🍊 If you need someone to tell you it’s not too early to have Black Friday on your ads, this is us telling you. 📣 INFLUENCERS 🎤 Connect With Voices Who Can Amplify Your Brand and Accelerate Scale * Back in the day, customers were just customers. Now, they’re customers with unique perspectives ready to share their opinions with their vast networks. How can you capitalize on and amplify their voices without breaking the bank? 🤔 [By collaborating with uber-authentic nano and micro-influencers with Skeepers](! 🎉 Skeepers’ UGC solution is a one-stop-shop to create, collect, and manage your UGC at scale. Their pre-vetted community of 100,000+ creators allows you to take the guesswork and gamble out of selecting the right partner for brand visibility. Optimize your strategy and revenue with Skeepers’ influencer gifting marketplace, customer reviews, and live shopping solutions. [Ready, Set, Scale]( AI 🔍 Google Performance Max is Getting an Update If you’re a US Google advertiser, we’ve got some good news for you! Google has [launched generative AI features in beta for its Performance Max ad tool]( to all U.S. customers. The new feature aims to simplify the process of creating and testing ad assets across various channels like search, YouTube, and more. The new AI feature allows advertisers to generate necessary campaign assets using a landing page URL and facilitating the creation of unique assets without duplication. ([Source]() The assets include both stock and AI-generated images, which will be watermarked to indicate their AI-generated nature. What does this mean for you? Well, if you’re a US advertiser, the implementation of the new AI tools could mean streamlined asset creation with minimal inputs, rapid generation of unique content, and faster experimentation timelines. Will you be testing out these new beta features in your account? Reply and let us know! 🌐 IN THE SOCIAL SPHERE Can’t view the image? [Click here](. It’s easy to watch big brands talk about their strategies, growth, and massive revenue numbers through Q4. But remember, your brand is unique and your business comes with its own set of constraints, strengths, and weaknesses. Growing and scaling within your means is important. Don’t get sidetracked this Q4, you do you. 🤝 SPONSOR DTC 📥 Promote your product to 160,000 digital marketing professionals DTC Newsletter + Podcast reaches a highly qualified audience of Shopify merchants, eCommerce founders, and digital marketers. [Talk to our team to learn more](. ⚡ QUICK HITS 💃 [Get influencers to promote you in 2024 without the work.]( SARAL experts will set you up with commission-only ambassadors. Just in time to promote your Christmas and NY offers! [See if you qualify >>](* 🚨 Are you following the rules? [Ofcom, a UK telecom company, published new rules]( to help websites stop the spread of illegal and harmful content. 🐭 Disney expands [cost-cutting plan by $2 billion](, posts better-than-expected profit. 👻 [Snap confirms small-scale layoffs as part of product team re-org](. Snap's minor layoffs in its Product team are for efficiency, not cost-cutting, come amid hiring sprees and robust quarterly results. 🌍 Google’s bringing the [Search Generative Experience (SGE)]( to more than 120 new countries. 👀 BANTER 💬 “Requested access!” 💬 “Shared!” Again, and again, and again 🙃 Have you heard our latest podcasts? - 🎈 [CPG and the Art of Starting Small]( with Juliana Casale from Balloon - 📧 [AKNF 350:]( Q4 Email Marketing Survival guide with Will from Pilothouse - ⚖️ [Balancing Wellness & Nightlife](: Nishal Kumar of 'No Days Wasted' on DTC Strategy and Building Brand Communities. - 📚 [AKNF 348](: Unlock the Secrets of Profitable Meta Ads: Scale School Is Back! - 🌧️ [Owning the Weather and Scaling Through Nine Figures]( - Vessi's Tony Yu and Mikaella Go Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight](, [Frances Du](, and [Michael Venditti](. Edited by [Claire Beveridge]( and [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](