📦 - 4 Ways to Drive Traffic

Hyper-Informed Creatives, Driving Traffic to Your Site, Product Descriptions in Seconds, and On-Brand Creatives to Boost Sales Thursday, September 14, 2023 In this newsletter, you’ll find: - 📦 Make hyper-informed creatives - 📦 Drive traffic to your site - 📦 Craft effective product description in seconds - 📦 Leverage on-brand creatives to boost sales Let’s dive in: 👇 IN THE NEWS - [TikTok has been introducing Wikipedia snippets into search results]( for months just under everyone’s radar. Featured Wikipedia entries included The New York Times, Taylor Swift, and Thanksgiving. - [Meta partners with 15 universities]( to educate classes using Metaverse technology. The Meta Quest store also features products tailored for educational purposes. - [WhatsApp launches Channels globally.]( Channels will slowly roll out to more than 150 countries with new features like emoji react and a directory to discover channels in your country. TACTICAL 🎨 Understanding your LTV to make hyper-informed creatives If you're a brand with multiple SKUs, collections, or product categories, this one's for you.❣️ From inside the clever minds of [Pilothouse](, we’re bringing you a simple way to figure out your customer’s lifetime value (LTV). [Lifetimely]( is a Shopify app that can give you comprehensive LTV analytics. No, this is not sponsored. The team genuinely uses this tool, loves it, and strongly believes you should consider using it, too. 🤔 What does it do? Installing this app makes it so easy to look at a customer's product journey. You’ll be able to see what your entry products are and what people come back to your site to buy next. 🤷 Why is it important? 1️⃣ Understanding customer LTV allows you to make informed decisions about what products to focus on in your creatives for re-targeting funnels. 2️⃣ Since you know what most people are buying first, you can choose to showcase this creative in your top-of-funnel or awareness ads to increase your chances of conversion. 3️⃣ You can also make creatives that pair products in the most popular product journeys. Example: If you see that people are most likely to purchase A then B, make a creator-generated-content video of A & B being used together. The only downside? Lifetimely isn't free. The [Pilothouse Meta team]( recommends the pro plan ($75/month) so you can get access to the LTV analytics. A handful of clients use this tool and see it as a real needle mover in making hyper-informed decisions for creatives. 👌 OPTIMIZATION Driving Traffic to Your DTC Website In DTC ecommerce, your website is your business's core. While its design and user experience are foundational, the real game-changer is traffic. Without the right audience, even top-notch products go unnoticed. 😞 If you’re confident in your website and feel like you’ve got all your elements dialed in but aren’t seeing the traffic you know you deserve, here are four ways to increase your user sessions. - 1️⃣ SEO: Beyond ranking high on search results, SEO provides sustained traffic. - 2️⃣ Content repurposing: Maximize content value by repurposing it across platforms. Instead of making everything from scratch, one piece can spawn multiple others, saving effort while expanding reach. - 3️⃣ Backlinks and earned media: Backlinks from reputable sites enhance visibility and domain authority. - 4️⃣ Paid ads: Run ads specifically to product, collection, or landing pages. Each of the above strategies directly influences customer perception, reach, and brand credibility. [For more information on each and how to get the ball rolling toward more eyes on your site, click here.]( CREATIVE THAT CONVERTS Effortlessly get more customers with on-brand AI-generated creative.* Creating great content that converts is typically a time-consuming process. But with this new AI-driven solution, you get high-converting creative without the time dump. Treat AI uncovers design concepts that resonate with your best customers. Then, effortlessly generates on-brand, high-converting, ad creative, and lifestyle photography. The bottom line? With Treat AI, you can generate better creative at a higher volume. Allowing you to test more, sell faster, convert customers, and ultimately increase your revenue. [Find out WHAT to create and have it automatically made. It's as easy as clicking here!]( AMAZON AI ✏️ Craft Effective Product Descriptions in Seconds Your time doesn’t have to be spent on writing countless product descriptions. [Amazon announced]( an AI tool that can take care of: - Product descriptions - Titles - And listing details This makes for a much more intuitive and efficient workflow when selling on Amazon. All you need to do is provide a few sentences describing your product and Amazon's AI will generate high-quality content for their team to review and post alongside your product. Improve the shopping experience for customers with more comprehensive and engaging product information to increase the chance your product lands in their cart! IN THE SOCIAL SPHERE If you’re scanning the Shopify Developer Change Log, you may have missed this update posted on their Partner Blog. What does the update bring? App store homepage ads and install attribution in GA4. What does that mean? [Read Tim’s Twitter/X thread here.]( P.S. Shopify, this is what the DTC world wants next. 👇 ⚡ Quick Hits 🌊 [Ride the #TikTokShop wave to success.]( Join this virtual event: "How Established Brands Scale on TikTok Shop," with a sick lineup of brands and ecommerce experts. Sept 20, 9 AM PST. [Register here!]( * 🔎 [Discover growth opportunities in the Google Merchant Center.]( Updates to the “Shopping” listings allow businesses to showcase their products in the Shopping Tab for increased visibility. 🚛 [Tips to ensure your international shipping process is ready for the holidays!]( Holiday season means more sales. More sales means more shipping. Don't miss Passport's live webinar on the 6 Steps to Prepare for International Holiday Shipping. [Register today!]( * ⚖️ [The “Delete Act” will allow people to request the erasure of their personal information]( from data brokers. The bill will be up for voting later in September. 🍎 [Apple announces the release date of iOS17.]( The new OS will be available on September 18, 2023 with major changes to apps like Phone and Messages. 👀 Banter Maybe, AKA I will be snug as a bug in a rug at home in bed. *Sponsored Have you heard our latest podcasts? - 😍 [Amanda Elam]( - Bloomreach: Personalized Customer Experiences on Every Channel - 💰 [Sean Frank]( - Ridge Wallet: How to be Hermes - 🎉 [AKNF 336](: Q4 Offer Testing Eleganza Extravaganza - 👀 [Charlie Grinnell]( - Right Metric: Deep Marketing Insights - 🌴 [AKNF 334](: The Ultimate Guide to Amazon Images 🤑 [Kevin Liu]( - Simplifying E-Commerce Sales Tax with Numeral - 🛏️ [DTC Archive]( - Davie Fogarty - The Oodie: on Getting to $400 Million FAST Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) Got an awesome DTC brand story to tell? Calling all brand-side founders and team leaders! Fancy joining us on the DTC Podcast as a guest? [Tap the link to toss in your application](. DTC Newsletter is written by [Rebecca Knight](, [Randy Ginsburg](, and [Michael Venditti](. Edited by [Claire Beveridge]( and Eric Dyck. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! [Direct To Consumer]( Pilothouse, 1011 Government St., V8W 1X6, Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](