📦 - Keepin’ it Short and Sweet

The Cash Crunch, Prompting a Purchase, Saving on Design Costs, Smart ID for LTV, and Youtube Shorts Strategies Wednesday, July 12, 2023 Hey DTC readers! Before we jump into content today, we wanted to give you a quick tip. Looking to speed up creative velocity? Want to use AI voices besides the native ones you can find on TikTok? The Pilothouse creative team has been seeing great success using the “Premade/Adam” voice on [11 Labs](. Play around with it and let us know how it goes! Back to regular scheduled programming. In today’s newsletter, you’ll find: - 💰 [American consumers will run out of cash later this year, paving the way for a recession]( - 📲 [Boosting profits while lowering costs with mobile apps]( - 🤖 [How AI saved Greater Than 40% on rebrand design costs]( - 🤑 [How much more revenue can you gain with a one-click app install?]( - 🥇 [Four golden YouTube Shorts rules]( Let’s dive in: 👇 1. 'Bond King' Bill Gross predicts American consumers will run out of cash later this year, paving the way for a recession Bill Gross, a billionaire investor, has warned that American consumers, who have been supporting the economy by spending their pandemic savings, will likely run out of cash later this year. Gross believes the surge in inflation last year, fueled by public aid, tax cuts, low interest rates, and government cash injections, will eventually dissipate, leading to a drop in consumer spending and potentially causing a recession. Other market commentators, such as Michael Burry and Bob Michele, have also expressed similar concerns about a cash crunch and weakening consumer spending, which could have severe consequences for the US economy. [Click here to read on](. 2. Boosting profits while lowering costs is your mission. Your solution? Mobile Apps.* When marketing budgets are strained, the key to effectively enhancing your customers' Lifetime Value (LTV) is retention. Minimized churn + Maximized conversions = Increased revenue. It really is that simple. That's why it's time to fully embrace a mobile app and in-app notifications. You gain the personalization power of email without the limitations and costs of SMS. When it comes to prompting a purchase, in-app notifications are 177% more effective than email, outperform digital ads by 159%, and beat SMS by a staggering 78%. By integrating a mobile app with Tapcart, brands have reported a 40% spike in conversion rates, 2.2X greater revenue per user session, and a 2.4x increase in customer lifetime value compared to their website-based store.[If your aim is to enhance revenue while reducing customer acquisition costs, it's high time you checked out Tapcart.]( 3. How AI saved Greater Than 40% on rebrand design costs: catchup with Bryan Alston This week on the DTC Podcast, we welcomed back past podcast guest and DTC C-Suite Mastermind Alum Bryan Alston. Bryan, former CMO of Greater Than, dives deep into how utilizing AI drastically lowered their rebrand creative costs. For some Sherlock-style revelations and Bryan’s fresh take on the iOS 14.5 update, [click here to read on]( or [click here to listen to the full episode](! 4. This new Shopify App recognizes more website visitors to reduce Meta CPA and boost Klaviyo revenue. * iOS and ITP updates have created massive gaps in your user data, making your campaigns less profitable. Smart ID changes all of that. By recognizing repeat visitors across multiple sessions, brands like Kinder Beauty and Felina are seeing up to 50% more email revenue and are improving Meta campaign ROAS by 30%. [Try Smart ID by Black Crow AI free for 30-days. See how much more revenue you can gain with a one-click app install](. 5. The four golden rules the Pilothouse YouTube team uses for Shorts TikTok style, super quick bits of educational, entertaining, or otherwise nonsensical but hypnotizing content are now an essential part of YouTube. Not only are Shorts delightful little morsels of short-form video content, they’re also a beautiful playground for YouTube ads! For the four golden rules the Pilothouse YouTube team lives and breathes by when posting Shorts, [click here](! ⚡ Quick Hits 👋 [Reach new audiences with micro-influencers]( + get a library of fully-licensed assets. Enter minisocial, the two-in-one solution used by Ceremonia, Hydrant, and Magic Spoon. [Mention DTC for 15% off!]( * 🛍️ [Roku users can now purchase products from Shopify merchants]( through their television service. Interested consumers can purchase products directly through on-screen ads from Shopify brands. 📅 [Google Calendar allows users to book paid appointments]( through the app. You can connect a Stripe account to your Google account and process payments from clients before a meeting is confirmed. 🌎 [Grow your brand globally with these nine steps.]( Looking to expand your eCommerce business into international markets? Ensure it's successful and profitable with [this easy-to-follow guide.]( * 🧵 [Threads is the fastest-growing app of all time]( after reaching the milestone of 100M users in the first few days since its release. 😷 [A medical chatbot from Google]( is being tested in partnership with the Mayo Clinic. This bot has been trained with answers from medical licensing exams and is built from the language model that supports Bard. 👀 Banter If you’re having a bad day, chances are you’re still having a better day than this waitress did. 😅 *Sponsored Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight](, [Kate Gullett](, and [Michael Venditti](. Edited by [Claire Beveridge]( and Eric Dyck. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. 💰Check out our course on [Facebook and Instagram]( ads! [Direct To Consumer]( Pilothouse, 1011 Government St., V8W 1X6, Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Preferences]( | [Unsubscribe](