📦 - Failure = Real Growth

DTC 672 - Skyscraper v.s. Ranch SEO, BFCM Email Strategies, and Failure Tuesday, October 22, 2024 Good morning, Google Ads announced they will implement a new data retention policy effective November 13th. What this means: Historical data access will be limited to the past 11 years, so if you need any data prior to that cutoff, it’s time to download it now. Here’s what you’ll find in today’s DTC: 💡 We discuss how to get top organic search rankings in 2024 and why the Skyscraper Technique is outdated. 📈 ICYMI learn about the top email and SMS strategies to drive serious sales during BFCM. 🪴 And…why failure is just another opportunity to level up. You’re reading this newsletter along with new subscribers from: [Safety Shot](, [Zotabox](, and [Porcupine Village](. 👋 BFCM EMAIL 👀 Want To Nail Email This BFCM? Steal This Performance Data (No Research Required) Omnisend handled the boring part of [analyzing millions of emails for you, so now you get to geek out over data, like](: 🤔 What’s the ideal subject line length? 🍕 Which magic words will make people actually open your email? (Spoiler: It's not "FREE PIZZA.") 🔲 How many CTAs before you’re just yelling at people? (Asking for a friend.) 📚 How long should your email be before it feels like a novel? (Less Dickens, more tweets.) 🤑 How big should the discount be to make someone actually care? (Because we all know 5% ain’t cutting it…) Get all these answers (and more!) on [Omnisend’s easy-to-follow infographic](. Check it out, then get back to more exciting things than reading millions of emails. [Click To See The Anatomy of The Perfect BFCM Email]( *Sponsored SEO STRATEGY 💡 Why Ranch-style SEO is Gaining Popularity When we think of building an SEO content strategy, the skyscraper method is a common tactic. Popularized by SEO expert Brian Dean in 2013, [The Skyscraper Technique]( is all about creating comprehensive content pieces emphasizing link building to improve search rankings. The idea was that marketers had to create better long-form content than other top-performing pages and gain more reputable backlinks to secure the number one spot in search results. However, Bernard Huang, co-founder of [Clearscope](, argues that Skyscraper SEO is out and Ranch-style SEO is in. Why Ranch-style SEO is the future of content search He explains that creating more targeted content related to the customer search journey is a much more effective SEO strategy. Rather than focusing heavily on keywords with high search volume and building backlinks, Ranch-style SEO emphasizes content relevance plus content quality, topic relevance, and search intent. Ranch-style SEO also relies on firsthand experience. While AI is excellent at scraping factual information and cobbling together an answer, it cannot replace personal anecdotes or powerful stories we tell about the inspiration behind a brand or a product. Adding new information rather than regurgitating information from other sites is a great way to stand out and get a boost in organic search. The takeaway? Rather than relying on a few select pages (your skyscrapers) to bring in traffic, the Ranch-style SEO method is less about creating a super page with all-encompassing information and more about creating shorter, targeted pieces related to the user journey. EMAIL RETARGETING 📧 Luggage Brand July Increased Revenue By $100K in Just 30 Days With This Tool… We all know that email is a hidden superhero of ecommerce. 🦸 So when brands [supercharge their email with Instant Audiences](, those email results get supercharged too… Instant Audiences is designed to help your brand identify high-intent shoppers to drive more conversions through email retargeting. Additional Instant results include: - The Oodie: $190k MONTHLY increase in revenue - The Collagen Co.: $1M increase in revenue since starting Want to learn how Instant Audiences can supercharge your email revenue? [Learn More Here]( 🚨 P.S. Check out the calculator [on this page]( to see how much Instant Audiences could boost YOUR email flow revenue. 👀 *Sponsored PODCAST 🎧 BFCM Email Strategies: What Works and What Doesn’t In this episode of The World's Best Email and Retention Podcast we prepare for Black Friday and Cyber Monday with [Pilothouse's]( Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year. [Subscribe to TWBERP here](. We explore why consistency is your best friend when crafting Black Friday emails, and why saying “40% off” for the sixth time isn’t just okay—it’s essential. In this podcast, we cover: - How to segment your audience for maximum impact: Why you should have buyer and prospect segments. - The surprising truth about customer purchase behavior during BFCM: Learn how many BFCM emails a customer is actually opening - Why SMS is a game changer for inbox competition: SMS should complement email campaigns, providing early access announcements and final reminders to drive sales. - How to segment your audience for maximum impact: Separate engaged buyers from prospects and adjust frequency to maximize engagement while minimizing spam complaints. 👉 You can listen to the full episode with Jordan [here](. 🌐 IN THE SOCIAL SPHERE This is a reminder that failure is necessary if you want to succeed in the long run. Adapting to tough moments can help you grow. Can't view the image? [Click here]( 📰 NEWS - Google Ads [will remove data older than 11 years starting on Nov 13th](. - Nvidia [impresses users with a new AI model which outperforms GPT-4o](. - Guess [launches a new apparel recycling program for U.S. customers](. SPONSOR DTC 📥 Got a B2B Biz? Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. [Talk to our team to learn more](. Have you heard our latest podcasts? - ✅ [TWBERP 3:]( BFCM Email Strategies That Work - 🦁 Building [A Mathematical Model That Leads To Growth Goals]( - 💸 [AKNF 446:]( The Art of Not Leaving Money on The Table - 📧 [TWBERP 2:]( Master Email Metrics and Measure Program Success - 🔪 Montana Knife’s [8 Figure Product Launch Schedule]( - 💪 [AKNF 444:]( How to Maintain a Brand That Creates Tons of Content Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. 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