📦 - Unwavering Confidence

DTC 666 - Absolute Statements, Shopify Audience Update, Strong CTAs Monday, October 14, 2024 Good morning, Spirit Halloween announced their pop-up locations will be around a bit longer this year as they convert their spooky shops into ‘Spirit Christmas’ to capitalize on the holiday season. Missed opportunity to call it Christmas Spirit? 🎄 Here’s what you’ll find in today’s DTC: 🚀 Is your sales copy conversion-friendly? Here’s how using absolute statements can help sway indecisive customers. 🎯 This new Shopify update makes improving your targeting on Meta easier! ✏️ And…struggling to come up with a strong call to action? Here’s how you can write an irresistible CTA. You’re reading this newsletter along with new subscribers from: [Alamo Bowl](, [Westpac](, and [Lexer](. 👋 SALES TAX 🤯 The Sales Tax Landscape Keeps Changing. Skip The Headaches— Get Your Essential Ecommerce Guide to Success The ecommerce world is constantly growing and changing, and tax legislation evolves just as quickly. Luckily, Avalara is ready to help you stay up to date and navigate these changing regulations. 🗺️ Their free guide, [The New Sales Tax Landscape for Ecommerce](, is crafted by industry experts to help you unlock the complexities of sales tax. 🔓 This guide includes: - 📊 A comprehensive breakdown: Understand the latest sales tax laws affecting ecommerce. - 🧭 Strategic insights: Learn how to adapt your business to stay compliant. - 💡 Practical tips: Streamline your sales tax processes for efficiency. - 📈 Revenue growth strategies: Turn tax compliance into a business advantage. Ready to demystify sales tax, avoid costly pitfalls, and enhance your bottom line? Transform your approach to sales tax with this roadmap to success. [Get The Guide]( *Sponsored COPYWRITING TIP 🚀 Why Absolute Statements Can Improve Conversions Have you tried this copywriting hack? Using absolute statements is an easy way for customers to feel more comfortable and trusting of your brand and products. What are absolute statements? Absolute statements are sentences or phrases that use definitive language to project confidence. Instead of using wishy-washy words like 'may' or 'likely,' use bold words like 'will,' 'always,' and 'guaranteed.' Using absolute statements in your copy is a powerful way to inspire confidence and authority. If customers trust you, they are way more likely to convert. Customers may feel uneasy during the decision-making process, especially for a new brand or a high-ticket item. By using absolute statements, you can help get rid of their doubts and minimize risk. Here's an example: - 100% Satisfaction guarantee - Satisfaction guarantee available in some cases Which one sounds more convincing to you? The first one sounds more impactful, while the second seems a bit more non-committal (and that if you don't like the product, you'll have to jump through several hoops to get your hassle-free returns). Using absolute statements can also create a sense of urgency. As you build out your BFCM campaigns, think about what words you can use to get customers to hit the add to cart button. Peppering in phrases like 'Limited time offer' or 'only three spots left!' conveys that this is a fast-moving SKU, and they better act quickly before it's gone. The takeaway? Indecisive customers need to feel confident about buying your product, so present your product clearly and confidently so it's easy for them to understand the value add. ⭐ Just make sure your claims are truthful so you don't overpromise and lose trust with your audience! GOLDEN WINDOW OF OPPORTUNITY 🫢 Post-Holiday Sales Fizzling in the Q5 'Dead Zone'? Not This Year—Capitalize on Overlooked Q5 Opportunities While Your Competition Sleeps While many brands hibernate through the Q5 "dead zone," savvy ecommerce marketers are cashing in on a golden window of opportunity. 💰 Join a [powerhouse panel of ecommerce experts]( from Ready Set, ZeroBounce, and AB Tasty on October 21, 12PM CST to get the blueprint to Q5 mastery. Learn: - How to exploit rock-bottom ad costs when the competition's asleep 🚀 - Strategies to tap into post-holiday consumer trends and spending habits 💁 ♀️ - Genius tactics to turn Q4 campaign leftovers into Q5 profit 💸 Hit the ground running in 2025 with insider tips on turning the invisible quarter into your most profitable yet. Limited spots! 🔥 [Grab Yours Now]( *Sponsored PLATFORM UPDATE 🎯 Shopify’s New Feature Improves Meta Ads Targeting Shopify just made a huge update that can help improve your Meta Ads targeting. [Pilothouse]( shares that typically, when creating an existing customer segment on Meta (which includes all of your past purchasers) media buyers will use the Klaviyo integration to auto-update the customer list. While this Klaviyo integration is easy to set up, it is not a perfect list of all customers. Brands may be missing some past exclusions in your exclusions or retargeting. The other option has been uploading customer lists from Shopify to your Meta ad account and building out a past purchase list that way. But this can be time-consuming, and advertisers sometimes forget to update their list. Thankfully, Shopify has just rolled out a new update that can help ecommerce brands identify more customers on Meta! This new feature, Existing Customers Audience, will be the new gold standard for creating more accurate exclusions in your ad campaigns and provide you with a larger pool of people to build lookalike audiences. Plus it syncs weekly, so there's no need to export or re-upload anything. Keep in mind this update is being gradually rolled out to Shopify Plus accounts, so keep your eyes peeled and test it if you see it in your Audiences App. 🌐 IN THE SOCIAL SPHERE Stumped on how to create a strong call to action? Here’s an easy formula to communicate your product’s value. Can't view the image? [Click here]( 💸 MERGERS & ACQUISITIONS - LVMH [acquires a 30% stake in non-alcoholic brand French Bloom](. - Logik.io [secures $25 million in Series B funding to skyrocket CPQ innovation](. - Visual AI software Vizit [raises $25 million in funding](. ⚡ QUICK HITS 👋 Is your welcome program doing its job? Or is it turning your audience away? Unlock the best way to captivate your audience at first touch with Dotdigital’s Marketing Automation Masterclass. [Download the cheatsheet and expert tips here](. * 📰 NEWS - Google Ads [introduces a negative keyword tab in Keyword Planner](. - Béis [partners with the movie Wicked on a new luggage collection](. - Gap [teams up with L.A. brand Cult Gaia on a limited edition holiday collection](. SPONSOR DTC 📥 Got a B2B Biz? Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. [Talk to our team to learn more](. Have you heard our latest podcasts? - 📧 Mastering Email Metrics - [How To Measure Program Success]( - 🔪 Montana Knife’s [8 Figure Product Launch Schedule]( - 💪 [AKNF 444:]( How to Maintain a Brand That Creates Tons of Content - 🏆 Four Sigmatic on [Small Wins That Stack Up To Big Results]( - 💯 [AKNF 442:]( Unlocking Premium Amazon A+ Content - ✨ The Art of Storytelling [with Niclas Bornling from Craft Sportswear]( - 👻 [AKNF 441:]( Crush Your Halloween Campaigns on Meta! Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Unsubscribe](