📦 - Small Wins = Big Results ⭐

DTC 658 - TikTok Search Ads, Four Sigmatic Small Wins, and Fatigued Meta Ads Wednesday, October 2, 2024 Good morning, Mark Zuckerberg has officially joined the exclusive $200 billion dollar club. The coveted group only has three other members: Musk, Jeff Bezos, and LVMH CEO Bernard Arnault. Here’s what you’ll find in today’s DTC: 🔍 TikTok just released a new feature advertisers can use to customize their ad messaging and placement on the app. 🚀 Four Sigmatic’s VP of Growth Rick Cadotte shares how small wins can stack up to big results at our C-Suite event. ✏️ And…instead of making Meta Ads from scratch here’s a hack to create a top-performing ad fast. You’re reading this newsletter along with new subscribers from: [Resort Pass](, [NuFace](, and [Cam Industrial](. 👋 PRODUCT VIDEO FORMAT ⚡ Struggling to Catch Your Customer’s Eye? THIS Simple Thing Can Make or Break Your Product Page Performance Want to elevate your customer engagement and drive more conversions? Yeah, you do. 👏 The right product visuals can make all the difference. From 3D images to 360-degree videos and interactive experiences, the right format for your product pages can change the way customers engage with your products and boost conversions. But… How do you know what's right for your product? 🤔 That’s where [Eko’s product visual format guide]( comes in: - Uncover how tailored product visuals can set your ecommerce store apart 👀 - Explore the pros and cons of each format 📊 - Discover which formats will showcase your products in the best light 💡 Get your products looking their best. [Access the Guide Now]( *Sponsored PLATFORM UPDATE 🔍 TikTok Launches Search Ad Campaigns TikTok launches TikTok Search Ad Campaigns, an upgrade from their Search Ads Toggle feature last year. This new feature allows advertisers to appear in search results for specific keywords. David Kaufman, TikTok’s Global Head of Monetization Products and Solutions, shared that this new feature offers advertisers a new way to tap into TikTok users' search behaviors and is just the beginning when creating ads for search. As more and more Gen Z users rely on the TikTok app as a search engine, this move makes sense. TikTok reports that 57% of its users use its search functionality, and 23% of users search for something within 30 seconds of opening the app. How do Search Ad Campaigns work? For example, a drink brand could bid for terms like ‘soda taste test’ and ‘citrus drink’ to target audiences interested in their product and at different stages of the customer journey. The search ad will show up alongside organic content like this 👇 When setting up the ad campaign, advertisers can specify whether their goal is traffic or conversions. During TikTok’s testing, they discovered that advertisers who diversify their ad mix and run in-feed ads with search ads saw an average 20% increase in conversions. Why this TikTok update is important: TikTok search results pages already display ads, but this will give brands more control over how that content appears on the page. Brands can be more strategic about what customized ad messaging to show for specific keywords to maximize impact. The takeaway? TikTok offering a search ad product gives brands a new way to reach active customers searching on the app. This feature is now available in the U.S. and is being tested in other markets. PODCAST ⭐ C-Suite Mastermind Exclusive: Four Sigmatic's Rick Cadotte on Small Wins that Stack Up to Big Results Today's DTC Podcast is taken from Rick Cadotte's inspiring Day 2 presentation at our C-Suite Mastermind event a few weeks back. This intimate event brought together 50 fast-growing brands from the US and Canada for two days of unforgettable learnings and experiences. Rick is the VP of Growth at [Four Sigmatic](, one of the world's largest adaptogenic ground coffee brands. Rick on planning and execution: “It’s important to plan, think about how you’re going to do it and detail out a war game in your head. But at the end of the day just go do stuff, operate, and trust your gut. There needs to be a happy medium there.” In this podcast, we cover: - Four Sigmatic’s strategic blueprint: What Rick used to help Four Sigmatic grow. - The power of small wins: How brands can make wins at every stage of their business that add up to massive results. 👉 You can listen to the full episode with Rick [here](. 🎉 CELEBRATE THIS! 🎴 Oct 5: Frugal Fun Day, Card Making Day, Get Funky Day 🍜 Oct 6: Noodle Day, Choose A Light Day, Plus Size Appreciation Day 💡 Oct 7: Frappe Day, Child Health Day, World Cotton Day, LED Light Day 😱 Oct 8: Salmon Day, Face Your Fears Day, Pierogi Day 🧯Oct 9: Curves Day, Fire Prevention Day, Beer and Pizza Day 🎂 Oct 10: Cake Decorating Day, Inclusion Day, Porridge Day 😂 Oct 11: World Egg Day, Spread Joy Day, Coming Out Day 🌐 IN THE SOCIAL SPHERE Instead of creating Meta Ads from scratch, look into your ad account and find all of your ‘fatigued’ ads. Tweak those and watch the conversions come in. Can't view the image? [Click here]( ⚡ QUICK HITS 📬 How does your email stand out against the 300 billion emails sent everyday? Dotdigital’s guide to designing the perfect email campaign gives you the basics, template, and content you need to drive conversions. [Download it here](. * 📰 NEWS - SoftBank [plans to invest $500 million into OpenAI](. - Asic [recruits Succession actor Brian Cox to star in their latest mental health campaign](. - Bratz [celebrates Mean Girls 20th anniversary with a limited edition doll drop](. SPONSOR DTC 📥 Got a B2B Biz? Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. [Talk to our team to learn more](. Have you heard our latest podcasts? - 💯 [AKNF 442:]( Unlocking Premium Amazon A+ Content - ✨ The Art of Storytelling [with Niclas Bornling from Craft Sportswear]( - 👻 [AKNF 441:]( Crush Your Halloween Campaigns on Meta! - 🍃 Driving 5x Digital Growth: [How Salt and Stone Optimizes Sales]( - 💰 [AKNF 439:]( Maximizing Google Ads Profitability - 🏜️ Dosso Beauty [Tackling Hair Deserts with Hypoallergenic Products]( Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Unsubscribe](