📦 - Blueland’s Innovative Product = Gamechanger

DTC 517 - Blueland Profile, Conversion Funnel Support, UGC Tips Tuesday, March 19, 2024 This is your reminder to Spring clean your desktop. We know you don’t need allllll those screenshots you’ve collected 😂 Good morning, Guess what? Liquid Death is now worth 1.4 billion dollars (yes, you read that right). 🤯 The company is the fastest-growing brand in the beverage industry and is poised to grow even more quickly as it takes on new investors and strategic partners. We’re not surprised. It’s easy to fall in love with the canned water brand and its brilliant content marketing strategy. Keep reading to learn about another impressive brand that is killing it in the ecommerce space. Here’s what you’ll find in today’s DTC: - We do a deep dive on Blueland and their innovative refillable cleaning products. - Learn how to improve your conversion funnel support by extending the lifespan of a cookie. - And… a reminder that your UGC strategy should be tailored to your target demographic. You’re reading this newsletter along with new subscribers from: Nexasky, Quantum Health, and Three Peas. 👋 HIGH-QUALITY PHOTOS 📸 Get The Product Photos You Need At A Fraction of the Cost No matter what platform you sell on, you NEED [high-quality product photos](. No one converts on a poorly-photoshopped or wonky AI-generated picture. 🥴 But what can you do when styled shoots cost a pretty penny and eat up precious time? You use [Snappr](. Snappr’s cost-effective [AI for ecommerce tool]( combines human and artificial intelligence to create pristine product images. Easily swap backgrounds, add props, and showcase different angles. 📸 Unlike most AI tools, Snappr was designed, trained, and fine-tuned for photography. You’ll get: - Photorealistic lighting and shadows - Anytime, anywhere licensing - 3-day asset turnaround - Amazon, Shopify, and social media integration - Any output size All based on one of the largest photography datasets in the world. 🌐 Don’t let subpar photos decrease your sales… Use the tool [designed to be marketplace ready](. 👇 [Request a Free Trial]( *Sponsored BRAND SPOTLIGHT 🫧 Blueland’s Innovative Refillable Products After their appearance on a business television show, [Blueland]( quickly became one of the most recognized DTC brands in the cleaning and personal care market by solving a common problem with an innovative product. ⚡ Here’s how Blueland grew into a 10+ million dollar company in just a few short years. 👇 The back story After becoming a mother, founder Sarah Paiji Yoo realized how bad the plastic waste issue was when it came to consumer goods. She sought out to create sustainable and innovative cleaning solutions so she could leave behind a better planet for her two boys. The idea? She created cleaning tablets that could dissolve in water and refill packaging. This reduced the amount of plastic that went into the product and also made it more convenient for consumers to repurchase. As part of its sustainability ethos, Blueland paid close attention to the entire product development process opting for clean ingredients and compostable packaging. Blueland was on a mission to make refillables a thing. 🚀 The perfect DTC product doesn’t exist…or does it? Not only was Blueland’s cleaning tablets a smart invention but it also ended up being the perfect DTC product to sell and ship. 💯 The tablets were small, lightweight, and compact which kept shipping costs down and gave them healthy margins. Blueland’s mission was clear from the beginning and environmentally conscious consumers resonated with their mission and innovative products. The company has now expanded their product line up to include dishwasher pods, laundry tablets, and hand soap. This year they also achieved another exciting milestone by [launching into 515 Whole Foods locations](, making them one of the top DTC brands to watch. Stay tuned for tomorrow’s newsie! We’ll break down why Blueland’s website does such an exceptional job of acquiring and retaining customers. INFLUENCER NETWORK 🛶 The Hidden “Influencer Moat” And How To Build It One of the least spoken about, profit-first, moats for DTC brands is a community of influencers. Building a community of influencer-affiliates means you: - Get to control your acquisition costs - Don’t rely on paid media - Have vocal advocates non-stop promoting your brand Brands like yours are already building their sustainable competitive advantage and gaining trust with their audience through [SARAL’s network of untapped influencers](. Plus, their search engine and intelligent recommendations means better results for less work. 👀 [Test It Out For Free]( Want a tour? [Speak to their team.]( *Sponsored PODCAST 🎧 Improving Conversion Funnel Support In this episode of the pod, we discuss the importance of funnel support in email marketing with [Pilothouse’s]( Head of Email and Retention Jordan Gordon. He shares tips for optimizing funnel support emails and explains how to extend the lifespan of cookies to improve conversion funnel support. Jordan explains: “If you want email to be a money-making machine you have to understand that your funnel support starts with your campaigns. Campaigns are how you generate intent. Make sure you're using campaigns properly and get those people into your funnel.” In this podcast, we cover: - How to run reactivation programs to win back customers - The importance of creating engaging content in conversion funnel support emails - How to extend the lifespan of a cookie - Why coverage rate and persistence rate are important metrics to track 👉 You can listen to the full episode with Jordan [here](. 🌐 IN THE SOCIAL SPHERE Here are some great tips to keep in mind when creating UGC. If you’re targeting an older group make sure your editing style matches your audience’s preferences! Slower cuts work better with older audiences while fast cuts are more popular with Gen Z. Can't view the image? [Click here]( ⚡ QUICK HITS 🛍️ Boost conversion rates up to 40%. Duradry and 2,000+ Shopify stores are scaling with AI-driven nudges, support, quizzes, search, and more with this GPT-powered AI Shopping Assistant. [Claim your free trial](. * 📰 NEWS - Google’s new Search Generative Experience (SGE) could potentially [cost publishers $2 billion in ad revenue]( if search traffic drops. - Lunchables Dunkables newest AI vs KI campaign [shows how artificial intelligence is no match for a kid’s imagination]( in this heartwarming ad. - A controversial new ad from Under Armour i[s under fire for its use of AI and reusing other creator’s work without credit or permission](. - Rapper Nicki Minaj [launches Shopify website for press on nails called Pink Friday Nails](. SPONSOR DTC 📥 Got a B2B Biz? Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. [Talk to our team to learn more](. Have you heard our latest podcasts? - 🪑 Dayne Rusch on [Vyper Industrial’s Eight Figure Shop Chair Journey]( - 📹 [AKNF 385:]( Why 3-5 second ads are crushing it on Meta - 💪 Dan Crosby on [BioSteel and Revitalizing a Hydration Empire]( - ✍️ [AKNF 383:]( Meta State of The Union 2024 - 👚 Oren John on [Launching a Premium Niche Fashion Brand]( - 💰 [AKNF 381:]( The Ultimate CRO Framework for Media Buyers Don’t forget to [rate the DTC Podcast]( on Apple (⭐️⭐️⭐️⭐️⭐️) DTC Newsletter is written by [Rebecca Knight]( and [Frances Du](. Edited by [Eric Dyck](. Was this email forwarded to you? Sign up [here](. NEED MORE DTC? 🚀 [Advertise]( in DTC Newsletter. Please note that items in this newsletter marked with * contain sponsored content. [Direct To Consumer]( Pilothouse, 1011 Government St., Victoria, BC V8W 1X6, Canada [Advertise with DTC]( | [Work With Pilothouse]( [Unsubscribe](