love and hate

I have this long "love and hate" relationship with Google Ads. You see... I love them... but they hate me. I love them because they're the major reason why I was able to quit my full-time job back in 2005 and focus on Internet marketing full-time. But that was a different time. You could run almost any type of affiliate offer without an issues and get cheap, targeted clicks. Once they started making their billions in profit, they decided it was time to kick out affiliate marketers (very subtly) and focus on advertisers with real businesses (as they've put it). [Turn On Images] So they now hate on me when I try to launch affiliate campaigns and I have lost numerous Google ad accounts over the years even though I don't see where I broke any ad policy rules. I still use Google Ads for a huge portion of paid traffic, but it's more focused for my brands. Facebook Ads is no better and getting your ad account banned isn't a matter of if... but rather when. That's why it's more important than ever to focus on building your own tribe of fans on something you control. This could be: - an email list - an SMS list - a custom audience list - a direct mail list No doubt, I think it's smart to build a social media channel (i.e. Facebook page, YouTube channel, etc.), but remember that you're never fully in control. Look what happened to Trump when he lost his Twitter account. [Turn On Images] He lost his voice and major way to communicate with his tribe. Now imagine what would happen if you lost your biggest web traffic source tomorrow. What would happen? Would that be the end of it? That would suck. Never, ever, let someone else control your major source of traffic. Focus on building your own internal traffic and getting banned from a traffic source will just be a blip on the radar for you. Enjoy the weekend! Wishing you much success, [Turn On Images] Gauher Chaudhry P.S. When someone asks me what is the best way to build an internal audience, my answer will ALWAYS be to build an email list. Hands down, this will always be your best ROI audience if you grow your list smart... guaranteed. iPromote Media Inc., 1011 Upper Middle Road East, Suite 1226, Oakville, Ontario L6H 5Z9, Canada [Update Your Profile]( | [Unsubscribe](