it all starts with the click

everything after that is the intent... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Sorry for the radio silence. I've been real busy. I've made it a priority to dive deeper into marketing strategies and really understanding what makes people click and more importantly... why people buy. For years, I was able to create generic clickbait style ads and as long as the visitors came cheap, it didn't matter if the conversions were dismal... I'd still profit. There was time where I was getting up to 250,000 visitors a day for just $0.18/click from Google Ads. [Turn On Images] But those ads stopped working because as the Internet continues to mature, so do it's users. So here I am switching gears studying why people click on ads and trying to really dial in the intent. Going really deep into marketing psychology. This has me creating and testing radically different types of ads and marketing hooks. The days of creating ads and leaving them to run for months or even years are long over. Your ads need to keep evolving and you will have to constantly test new hooks. As web traffic sources also get more sophisticated and evolve, you need to understand in detail how they work so that you can get the targeting dialed in. Targeting is the key to high-quality web traffic. A great hook with an ultra-targeted audience will result in an impressive click-thru-rate (CTR) on your ads. And when you're buying web traffic on a CPM basis (i.e. Facebook Ads or Rumble Ads), this is crucial. The higher the CTR, the cheaper the visitors. But all of this requires testing. Once you've got a high CTR established (with high quality web traffic), then you work on the conversion rate. That's all I got for now. Have a great weekend, [Turn On Images] Gauher Chaudhry LET'S CONNECT! [Facebook]( [YouTube][Follow Us On Instagram]( iPromote Media Inc., 1011 Upper Middle Road East, Suite 1226, Oakville, Ontario L6H 5Z9, Canada [Update Your Profile]( | [Unsubscribe](