Learn what's new with email marketing platforms and the impact of AI on these essential tools

[Email marketing platforms]() Email marketing, one of the earliest and most well-established forms of digital marketing, serves as the foundation for many companies’ marketing programs. Over the years, email has evolved significantly to the point that marketers now use advanced features such as data-driven automatic personalization, multichannel campaign management, audience segmentation, testing and more – some of these driven by predictive and generative AI or machine learning. Email continues to grow because it delivers consistent and impressive results. Every dollar marketers spend on email marketing generates $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020, the latest year for which data is available. With this growth comes a fresh crop of new email marketing platforms, and existing platforms that have upped their game. Read [MarTech's Email Marketing Platforms: A Marketer's Guide]() to get up to speed regarding the email marketing platforms marketplace, capabilities, the distinctive features of 13 vendors and so much more. It's free to download! [Get it now!]() More MarTech Intelligence Reports: These comprehensive guides will help you evaluate, select, purchase, and implement key marketing technology solutions. MarTech editors have done the research so you don’t have to. [Conversion Optimization Platforms: A Marketer’s Guide]() Enterprise Conversion Optimization Platforms: A Marketer's Guide Meet heightened user expectations testing and personalizing websites, mobile apps and other touch points [Download now]() [enterprise account based marketing tools]() Enterprise Account-Based Marketing Tools: A Marketer's Guide Uncover why many marketers are increasing their use of ABM to regain control of the process and speed up the buying cycle. [Download now]() --------------------------------------------------------------- This email was sent to {EMAIL}. [Unsubscribe]() This email was sent by: Digital Marketing Depot - a division of Third Door Media, Inc. 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my preferences.]() [Contact us]()