AI is transforming ABM platforms, learn how in MarTech's latest report

Everything you need to know about ABM tools for 2024 [account based marketing platforms]() B2B marketers have employed ABM for well over a decade, but the approach has gained momentum over the past few years and that growth is expected to continue. Factors influencing this rise include shifts in buyer preferences and pre-purchase behavior, as well as the development of more sophisticated technology such as AI and data products that enable marketers to analyze behavior, identify in-market audiences, and craft experiences for a buying group or its members. MarTech's latest publication of the "Enterprise Account-Based Marketing Platforms: A Marketer's Guide" will assist you in learning about the latest trends in ABM tools, the various features of these tools, what to expect when implementing an ABM tool and profiles of 11 top ABM tools vendors. [Get it now!]() More MarTech Intelligence Reports: These comprehensive guides will help you evaluate, select, purchase, and implement key marketing technology solutions. MarTech editors have done the research so you don’t have to. [marketing automation platforms]() Marketing Automation Platforms: A Marketer's Guide Marketing automation platforms provide multichannel views of prospect behavior, and the ability to generate more, better-qualified leads. [Download now]() [MIR_2203_EmailMrktg_cover-burst_2.jpg]() Email Marketing Platforms: A Marketer's Guide AI and machine learning are changing email marketing, learn why now may be time to think about changing platforms. [Download now]() --------------------------------------------------------------- This email was sent to {EMAIL}. [Unsubscribe]() This email was sent by: Digital Marketing Depot - a division of Third Door Media, Inc. 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my preferences.]() [Contact us]()