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Email marketing is evolving like never before: stay up to date with this report from MarTech

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digitalmarketingdepot.com

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messages@digitalmarketingdepot.com

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Mon, Jun 24, 2024 12:34 PM

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Hi there, Email may have been around since the dawn of the internet, but the space doesn’t stan

Hi there, Email may have been around since the dawn of the internet, but the space doesn’t stand still. Email marketing has evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Download MarTech's "[Email Marketing Platforms: A Marketer's Guide]()" to stay up to date and learn about new and better features in the latest generation of email technology. In this free 57-page report, you'll learn how top email marketing platforms help you: - Leverage AI to continuously optimize deliverability - Implement critical authentication like DKIM, SPF and DMARC - Manage your IP reputation and sender policies - Get insights into spam filter triggers before you send Don't get left behind. Get the full vendor rundown and find the right email marketing platform to help your email promotions reach their destination every time. [Download the report!]() This email was sent to {EMAIL}. [Unsubscribe]() This email was sent by: Digital Marketing Depot - a division of Third Door Media, Inc. 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my preferences.]() [Contact us]()

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Email Content Statistics

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Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

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Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

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Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

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Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

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Predicted open rate

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Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

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Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

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Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

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