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Identity resolution platforms are the modern marketer's workhorse.

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digitalmarketingdepot.com

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reports@martech.org

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Tue, Jun 18, 2024 01:14 PM

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Consumer expectations for highly personalized marketing interactions have reached an all-time high.

[identity resolution platforms report]() Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent of customers say the experience a company provides is as important as its products and services and 65% of customers expect companies to adapt to their changing needs and preferences, according to Salesforce’s State of the Connected Customer report. Not surprisingly, leading marketers say personalization significantly contributes to business profitability, given that consumers say they spend an average of 21% more when brands personalize their experiences, a Twilio survey finds. Identity resolution platforms have become important tools for brand marketers implementing people-based marketing strategies, especially in the age of AI since these technologies rely on a solid data foundation to deliver insights and generate content. Let MarTech's all-new [Identity Resolution Platforms: A Marketer’s Guide]() lead you through the dynamic marketplace for identity resolution platforms. Topics covered include: - Trends driving the adoption of identity resolution platforms. - How AI is transforming identity resolution platforms. - Does your company need a identity resolution platform? - Identity resolution platform vendor profiles. [Get it now!]() More MarTech Intelligence Reports: These comprehensive guides will help you evaluate, select, purchase, and implement key marketing technology solutions. MarTech editors have done the research so you don’t have to. [enterprise ABM marketing tools]() Enterprise Account-Based Marketing Platforms: A Marketer's Guide Uncover why many marketers are increasing their use of ABM to regain control of the process and speed up the buying cycle. [Download now]() [Email Marketing Platforms: A Marketer's Guide]() Email Marketing Platforms: A Marketer's Guide AI and machine learning are changing the email marketing game, why now is the time to think about changing platforms. [Download now]() --------------------------------------------------------------- This email was sent to {EMAIL}. [Unsubscribe]() This email was sent by: Digital Marketing Depot - a division of Third Door Media, Inc. 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my preferences.]() [Contact us]()

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