IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting

Frustrations over the most critical development in digital media shared at flagship industry conference. January 31, 2024 [IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting]( The third-party cookie’s demise creates plenty of gaps in how digital ads are bought, sold, served and measured. Google’s Privacy Sandbox plugs some of those gaps, but [IAB Tech Lab has identified more that need filling](. Additional coverage: - [This week’s Digiday+ Future of TV Briefing]( recaps a contentious session on measurement from the Interactive Advertising Bureau’s Annual Leadership Meeting. - The third-party cookie is (finally) crumbling, and the way shoppers search for information has expanded beyond Google, into TikTok, Amazon and other retail platforms. It’s made for a [booming retail media networks business that brands like Tropicana are increasingly relying on]( to target shoppers. - [Last year was not a great one for publishers' traffic](, it turns out. But even so, many publishers maintained their full-time staff and published titles. - Performance marketing agency [NP Digital this week is finalizing its acquisition]( of full-service creative and branding agency REBL House. Other things to know about - Join us from March 25-27 in Vail for [Digiday's Publishing Summit](, where attendees will have the opportunity to secure months' worth of meetings in just three days. - With Google already deprecating 1% of third-party cookies in Chrome, teams are likely to be highly focused on cookieless planning. Experts even think they’ll [work outside third-party signals for a better future](. Sponsored by LiveRamp. - If marketers add too many attributes to their audience targeting, they can narrow the segmentation to the point of missing out on [driving brand relevancy](. Sponsored by Acxiom. Top Stories [Life Beyond the Cookie]( [IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting]( Frustrations over the most critical development in digital media shared at flagship industry conference. howdy! [Business of TV]( [Future of TV Briefing: Measurement currency combatants take center stage at IAB’s Annual Leadership Meeting]( This week’s Future of TV Briefing recaps a contentious session on measurement from the Interactive Advertising Bureau’s Annual Leadership Meeting. [Sponsored by Seedtag]( [Custom AI is unlocking cookieless audience targeting]( Digital advertising has shifted from predefined audience targeting to adopting more sophisticated, custom AI-driven methods. Advertisement howdy! [Life Beyond the Cookie]( [Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies]( Google’s third-party is (finally) crumbling. At the same time, the way shoppers search for information has expanded beyond Google, into TikTok, Amazon and other retail platforms. It’s made for a booming retail media networks business that brands like Tropicana are increasingly relying on to target shoppers. [Sponsored by Genius Sports]( [Why brands are reaching audiences with immersive fan engagement tools]( Even as consumer attention fragments across devices and unlimited content options, sports remain resilient in their ability to collectively capture audiences. howdy! [Strategizing for the Future]( [NP Digital acquires agency REBL House to combine creative and data capabilities]( Performance marketing agency NP Digital this week is finalizing its acquisition of full-service creative and branding agency REBL House. Advertisement [Sponsored by TextNow]( [Why brands are engaging carrier-cutting audiences]( Brands are turning to in-app mobile to drive traffic, promote brand messaging among key target audiences, including Gen Z, and set themselves apart from the competition. howdy! [Equality and Opportunity]( [BuzzFeed, Culture Genesis to combine multicultural ad inventory to sell to advertisers]( BuzzFeed has inked a new deal with Culture Genesis that allows the Black-owned and multicultural-targeted media network to package up and sell ads against BuzzFeed’s multicultural content, alongside its own inventory. howdy! [Marketing on Platforms]( [Pitch deck: Inside TikTok's pursuit of Super Bowl ad dollars]( The app’s executives are working hard to persuade marketers that it’s the prime destination for their ad dollars — pre-game, during and post-game. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](