With Taylor Swift's Eras Tour movie, Cinema advertisers hope for a Q4 boost

The concert film will likely help build on cinema advertising’s momentum after Barbenheimer. September 29, 2023 [With Taylor Swift's Eras Tour movie, Cinema advertisers hope for a Q4 boost]( The buzzy event has cinema ad firms [hoping for a boost in Q4 cinema advertising]( after Barbenheimer. Additional coverage: - Meta [unveiled a number of major hardware and software updates]( related to its ambitions for virtual reality, mixed reality and generative AI at the annual Meta Connect developer conference this week. - Publishers are unsure [if blocking AI web crawlers is enough]( to protect their content from being scraped and used to feed AI tools and systems. - In Q4 of this year, [Activision Blizzard Media is launching in beta a new measurement tool]( dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising. - Albertsons' svp of retail media is working with the IAB to [help set measurement, terminology and other standards]( for the burgeoning retail media network industry. She talked with Digiday about that and more. - Snapchat's decision to close its AR Enterprise division has raised questions about [the platform's evolving augmented reality strategy](. - Our most-read story this week: [Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack](. Other things to know about - The [WorkLife Awards]( recognize top employers and their unique values with categories including Most Valued Employees, Best Wellness Program, Best Mentorship Program and more. Last chance to submit is October 20. - To [stay ahead of the competition during a busy holiday season](, brands are offering early access to sales, building loyal audiences in the run-up BFCM. Sponsored by Klaviyo. - To maximize audience engagement while also driving revenue, publishers are [using online job boards to unlock new ad inventory](. Sponsored by Amply. Top Stories Ivy Liu [Brands in Culture]( [With Taylor Swift's Eras Tour movie, Cinema advertisers hope for a Q4 boost]( The concert film will likely help build on cinema advertising’s momentum after Barbenheimer. howdy! [Generative AI]( [Meta adds a human element to AI, while others warn it all could be too 'human like']( New features include a new chatbot called MetaAI, Bing search integration, new AI image tools, and dozens of celebrity characters. [Sponsored by Best Buy Ads]( [Unpacking how brands are framing RMN measurement and attribution]( The fragmented nature of the RMN ecosystem has made it difficult for advertisers to measure across disparate networks, but as brands gain more knowledge, they’re finding solutions. Advertisement howdy! [Generative AI]( [Why publishers are questioning the effectiveness of blocking AI web crawlers]( Publishers are unsure if blocking AI web crawlers is enough to protect their content from being scraped and used to feed AI tools and systems. [Sponsored by Outbrain]( [How AI is amplifying scale and speed for ad creation]( Using generative AI for headline creation increases speed, scalability and cost efficiencies, as well as yields higher CTRs — if teams learn how to create the right prompts. howdy! [Gaming & Esports]( [Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers' confidence in gaming]( In Q4 of this year, Activision Blizzard Media is launching in beta a new measurement tool dubbed the Attention Measurement Scorecard. The goal: to raise brands’ and marketers’ confidence in in-game advertising. Advertisement [Sponsored by Mutinex]( [How marketing mix modeling brings clarity to channel performance]( For advertisers working with consumer packaged goods, the complexity of factors such as price and distribution makes it difficult to prove the impact of marketing on sales. howdy! [Retail Revolution]( [Albertsons' Argyilan on why retail media needs to standardize measurement, industry terminology]( The gold rush to monetize the hills of first-party data has created a glut of inventory and a lot of varied approaches to selling. howdy! [Beyond Ads]( [Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools]( “We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.” [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](