Microsoft heralds a new age of AI 'copilots' across hardware, software — and advertising

CEO Satya Nadella said AI assistants will be as ubiquitous as PCs and will help users navigate across apps, operating systems and devices. September 22, 2023 [Microsoft heralds a new age of AI 'copilots' across hardware, software — and advertising]( As Microsoft builds new AI tools into every device and software platform, it’s also [expanding tests for AI-powered advertising](. Additional coverage: - With an increasingly fragmented social media landscape, Twitter’s decline, data privacy concerns and a huge creator economy, the promise of cross-platform communication has sparked curiosity. [Enter the fediverse.]( - The Hollywood strikes were supposed to be a [game changer for many creators](, but the situation hasn’t quite lived up to the hype. - Media execs took stage at the Digiday Publishing Summit to discuss the [growing importance of ROI in ad campaigns]( this year. - Given the rise of short-form video, [agencies that focus on the format](, rather than specific platform expertise, will reap the rewards. - Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the [convergence of commerce and sponsorship revenue]( within its Small/Cool event. - [Women's sports are having a moment.]( Brands, media companies and agencies are looking to get in on the action. - Our most-read story this week: [Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack](. Other things to know about - [Join this webinar]( on September 27 at 2 p.m. ET to learn how publishers are unlocking effective ad campaigns for their partners across all channels. Learn what’s driving exposure, precise targeting and high-conversion outcomes while increasing publishers’ revenue. Sponsored by Omeda. - The fragmented nature of the RMN ecosystem has [made it difficult for advertisers to measure across disparate networks](, but as brands gain more knowledge, they’re finding solutions. Sponsored by Best Buy Ads. - Every year, Black Friday Cyber Monday is a time of increased shopping, but that doesn’t mean consumer behavior is the same as in years past. As the go-to social platforms shift, marketers [must adjust their strategies to follow suit](. Sponsored by Zeropark. Top Stories Ivy Liu [Generative AI]( [Microsoft heralds a new age of AI 'copilots' across hardware, software — and advertising]( CEO Satya Nadella said AI assistants will be as ubiquitous as PCs and will help users navigate across apps, operating systems and devices. howdy! [Experimental Channels]( [WTF is the fediverse?]( With an increasingly fragmented social media landscape, Twitter’s decline, data privacy concerns and a huge creator economy, the promise of cross-platform communication has sparked curiosity. [Sponsored by Mutinex]( [How marketing mix modeling brings clarity to channel performance]( For advertisers working with consumer packaged goods, the complexity of factors such as price and distribution makes it difficult to prove the impact of marketing on sales. Advertisement howdy! [The Creator Economy]( [Creators still turning down work as the Hollywood SAG-AFTRA strike continues]( The Hollywood strikes were supposed to be a game changer for many of them, but the situation hasn’t quite lived up to the hype. [Sponsored by Amply]( [Why online job boards are appealing to publishers]( As publishers face a time where print and digital revenues are running dry, they’re turning to more innovative ways to make money. howdy! [Beyond Ads]( [For premium publishers, proving an advertiser's return on investment is more important than ever]( Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Advertisement [Sponsored by Marketecture]( [How changes in data management and online identity impact advertisers]( With next year’s third-party cookie deprecation deadline looming, digital advertisers continue experimenting with new tools to help them navigate the changing landscape. howdy! [Marketing on Platforms]( [Agencies move on from creating content for specific platforms to focus on short-form video]( Given the rise of short-form video, agencies that focus on the format, rather than specific platform expertise, will reap the rewards. howdy! [Content & Commerce]( [Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/CoolÂ]( Apartment Therapy’s president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](