Amazon reveals updated smart devices and software powered by Alexa LLM

Powering all of Amazon’s hardware is an updated large language model, that could help connected devices actually be smarter. September 21, 2023 [Amazon reveals updated smart devices and software powered by Alexa LLM]( During its fall showcase, [Amazon on Wednesday announced a range of updates]( for its hardware and software, including improvements for various smart screens, TV tech, smart eyeglasses and security devices. Powering all of them is Amazon’s new large language model, Alexa LLM. Additional coverage: - Digital Content Next, the trade organization representing a host of household-name publishers, is [exploring the future of its ad tech unit TRUSTX](. - Ducati has legitimate reasons to [investigate Web3 tech as a marketing tool](. Building a community of Ducati enthusiasts, or “Ducatisti,” has been a core element of the brand’s marketing for decades. - Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. More in this [Digiday+ Media Briefing](. - [Warner Bros. Discovery is seeing ad revenue growth]( from its YouTube channels and engagement on Threads surpass performance on X. - Fandom and Instagram [teamed up for the pair's first gaming related livestream](. It's part of a bigger push to celebrate and embrace the vast gaming community among the Gen Z demographic thriving on Instagram's platform. - Retail media and the bounceback of digital advertising [led IPG’s Magna to raise its ad revenue growth forecast]( to more than 5% to total $337 billion in 2023. Other things to know about - [Join this webinar]( on September 27 at 2 p.m. ET to learn how publishers are unlocking effective ad campaigns for their partners across all channels. Learn what’s driving exposure, precise targeting and high-conversion outcomes while increasing publishers’ revenue. Sponsored by Omeda. - DTC is at the heart of how brands go to market to win share of wallet and earn loyal shoppers. Brands: [Take this survey]( and tell us how your omnichannel approaches are scoring revenue for a $5 Amazon gift card. Sponsored by Klaviyo. - To maximize audience engagement while also driving revenue, publishers are [using online job boards to unlock new ad inventory.]( Sponsored by Amply. Top Stories [Generative AI]( [Amazon reveals updated smart devices and software powered by Alexa LLM]( Powering all of Amazon’s hardware is an updated large language model, that could help connected devices actually be smarter. howdy! [The Programmatic Publisher]( [DCN explores the future of TRUSTX, including a partnership with tech-giant Akamai, as dealmaking (slowly) heats up]( TRUSTX seeks funding to expand its PET ambitions as M&A signals stir ahead of Q4. [Sponsored by Klaviyo]( [Brands are getting an early start on Black Friday Cyber Monday campaigns]( With Black Friday deals beginning earlier every year, brands have realized they can’t afford to wait on the season’s campaigns. As teams plan and execute earlier, they’re bringing specific messaging, timing and personalization tactics to the fore. Advertisement howdy! [Gaming & Esports]( [Why Ducati is confident in Web3, despite the cold of crypto winter]( Ducati has legitimate reasons to investigate Web3 tech as a marketing tool. Building a community of Ducati enthusiasts, or “Ducatisti,” has been a core element of the brand’s marketing for decades. [Sponsored by Zeropark]( [Guide: Consumer insights for successful BFCM campaigns in 2023]( Every year, Black Friday Cyber Monday is a time of increased shopping, but that doesn’t mean consumer behavior is the same as in years past. To keep up with all the changes consumers are making — especially during BFCM — marketers need to adjust their strategies and keep a pulse on consumer preferences. howdy! [Life Beyond the Cookie]( [Media Briefing: Publishers say a cookie-less future remains murky, overheard at the Digiday Publishing Summit]( Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. Advertisement [Sponsored by Permutive]( [With addressability and revenue lagging, publishers are shifting away from OMPs]( Open marketplace revenue is down 25%, and addressability is hovering at approximately 30%. In response, publishers are moving beyond OMP revenue and focusing on direct-sold strategies. howdy! [Marketing on Platforms]( [Why Warner Bros. Discovery is leaning harder into YouTube and Threads to monetize and engage social audiences]( WBD is seeing ad revenue growth from its YouTube channels and engagement on Threads surpass performance on X. howdy! [Beyond Ads]( [Inside Fandom’s mission to boost brand awareness among Gen Z gamers — with a little help from Instagram]( While this is the first gaming related livestream Fandom has done with Instagram, it’s part of a bigger push to celebrate and embrace the vast gaming community among the Gen Z demographic thriving on Instagram’s platform. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. 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