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Facebook moves closer to YouTube and TV with new shows, Watch platform

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digiday.com

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daily@mail.digiday.com

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Thu, Aug 10, 2017 10:09 AM

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, featuring long-form and episodic shows, moving it closer to offering users a TV-like experience. T

[Digiday Daily] Facebook is unveiling its [new video section, Watch](, featuring long-form and episodic shows, moving it closer to offering users a TV-like experience. The advertising industry is dabbling in [virtual reality ads](, but slow consumer adoption of VR and the high cost of making the ads makes them more hype than reality at this point. Focused on millennials, marketers have often overlooked Gen Zers or lumped them in with millennials. Now, there's a new crop of agencies aiming to [reach Gen Z]( and sell it to advertisers. "The No. 1 thing that drives sharing on Facebook is emotion." Conde Nast's Croi McNamara discussed the company's experiments on Facebook and more on the latest episode of the [Digiday Podcast](. Domino's was early to bring technology to ordering, and Pizza Hut is playing catch-up. To turn around declining sales, Pizza Hut is [stepping up its digital ordering and delivery](, with tech now its biggest department. [From Glossy](: Streetwear publisher Hypebeast's e-commerce platform, HBX, is getting a brand makeover. Judges from CBS Radio, Mashable and Defy Media are on the docket to judge this year's crop of Digiday Video Awards entries. [Get in front of the video experts and enter the awards by the early deadline on Thursday, Aug. 17](.   [Facebook moves closer to YouTube and TV with new shows, Watch platform]( Sahil Patel Facebook wants to take on YouTube and TV — and now has a new video destination to make that happen. [Virtual reality ads are still more hype than reality]( Shareen Pathak Any medium is an advertising medium. Marketers are looking at advertising in virtual reality, but face cost and audience hurdles. Advertisement   [Agencies don't have to be chaotic: Five expert tips from C3]( Sponsored Content Workfront In an agency world of wild schedules and tiny timelines, what does it look like when an agency beats the chaos, solves these common problems and cracks the code of agency efficiency? Find out in this webinar. Sponsored by Workfront. [Move over, millennials: Gen Z agencies are on the rise]( Ilyse Liffreing A cottage industry of agencies, media companies and consulting firms has sprung up to focus on Gen Z. [Conde Nast's Croi McNamara: 'We're big YouTube believers']( Aditi Sangal “We know when we put videos on YouTube, we're going to learn something new about our audience.” [Solving omnichannel retailing for fashion brands]( Sponsored Content Oracle and Netsuite Retailers know they can use technology to service the modern customer. However, many fashion brands still struggle to find a solution that can accommodate all of their business needs. Download this white paper to transform your business with this five-step strategy. Sponsored by Oracle and NetSuite. [The changing face of customer engagements]( Sponsored Content IBM The marketers' dream is finally being realized in a new wave of intelligent customer service. This guide lays out how cognitive analytics are bringing the power of analytics to everyone, how the hospitality industry is ahead of the game and what predictive AI means to the future of the industry and to your job. Sponsored by IBM. Advertisement     [Careers Title](   August 9, 2017 [Program Manager, Digital Fundraising]( Consumer Reports Yonkers, New York   August 8, 2017 [Manager, Digital Marketing]( The Trade Desk New York, NY   August 8, 2017 [Director of Brand Marketing]( Misen.co New York, NY     [ALL CAREERS](     [Events Title]   January - December [2017 Calendar]( 2017   June 5, 2017 [Tearsheet Money Conference]( New York City   [Digiday Signal Awards](     [ALL EVENTS](   This email was sent to {EMAIL}. If you are no longer interested you can [unsubscribe instantly](.

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