As more companies develop new AI tools, a growing number of states are passing new laws to regulate more tech.
August 25, 2023 [The week that was in AI: the latest in creating, using and regulating generative AI]( As more companies develop new AI tools, a growing number of states are passing new laws to regulate more tech. [We round up the week in AI.]( Additional coverage: - Publishers still find [it's a challenge to measure and block people]( who are finding ways to bypass their paywalls.
- As the in-housing trend continues in marketing, [Frito-Lay says there's room]( for internal and external partners.
- Marketers across the board actually [increased their spend in the last year](, and brands and retailers spent a lot more on online marketing than agencies, a Digiday+ Research survey found.
- In six episodes, [our new podcast Is This The Metaverse]( elevates the perspective of both the companies converting physical experiences into virtual entertainment â via fitness, concerts, fashion, advertising and coworking â and the individuals who are actually hanging out inside these virtual spaces.
- What companies can and cannot do as far as [using AI tools in their hiring processes]( is becoming more clear following a landmark case settled in New York earlier this month.
- Capcom is one of a number of brands [using the 50th anniversary of hip-hop for marketing efforts]( this year.
- Our most-read story this week: [GroupM is removing MFAs from its inclusion lists](. Other things to know about
- Join us for the [Digiday Publishing Summit]( taking place in Miami from September 18-20 to hear from leaders at the New York Post, Condé Nast, The Independent and more as they talk through current industry challenges and uncover solutions.
- Third-party cookies have long cost both publishers and advertisers, but first-party data is unlocking new opportunities. What role will first-party data play after the deprecation of third-party cookies? [Take this survey, and weâll send you a $5 gift card](. Sponsored by Google Privacy Sandbox.
- Beyond in-house efforts, marketers and agencies are [turning to sophisticated alternatives to tackle complex retargeting tasks](. Produced in partnership with Marketecture. Top Stories
Ivy Liu [Generative AI]( [The week that was in AI: the latest in creating, using and regulating generative AI]( As more companies develop new AI tools, a growing number of states are passing new laws to regulate more tech. howdy! [Subscriptions]( [Publishers still find it challenging to measure readers bypassing their paywalls]( Publishers still find it’s a challenge to measure and block people who are finding ways to bypass their paywalls. [Sponsored by Quantcast]( [Report: The digital marketerâs guide to the connected consumer]( To engage consumers, marketers are using data to personalize each connected touchpoint, including CTV. Advertisement
howdy! [Evolving Agencies]( [Why Frito-Lay's vp of creative rejects 'us against them' rhetoric in in-housing trend]( As the in-housing trend continues in marketing, Frito-Lay says there’s room for internal and external partners. [Sponsored by Piano]( [For publishers, revenue from data unification is on the rise]( Publishers are relying on customer data platforms and other technologies to unify audience and customer data information to strengthen and diversify campaign performance for their advertising partners. howdy! [Beyond Ads]( [Digiday+ Research: Brands, retailers spend a lot more on online marketing than agencies]( Online marketing spend dominates its offline counterpart â no surprise there. But what might come as a surprise is that marketers across the board actually increased their spend in the last year, and that brands and retailers spent a lot more on online marketing than agencies. Advertisement
[Sponsored by Pathlabs]( [Why more agencies are working with media execution partners]( As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute campaigns. howdy! [Gaming & Esports]( [Introducing Is This The Metaverse?, a podcast answering exactly that question]( In six episodes, Is This The Metaverse elevates the perspective of both the companies converting physical experiences into virtual entertainment â via fitness, concerts, fashion, advertising and coworking â and the individuals who are actually hanging out inside these virtual spaces. howdy! [Future of Work]( [What a landmark AI hiring bias lawsuit means for employers and candidates]( The Equal Employment Opportunity Commission filed suit against a China-based online tutoring company. [All Latest Stories]( You received this email because youâre a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](