Advocacy groups issue fresh calls to investigate YouTube over researchers' child protection claims

Fairplay leads calls for FTV investigation based on critical Adalytics report. August 23, 2023 [Advocacy groups issue fresh calls to investigate YouTube over researchers' child protection claims]( Several consumer advocacy groups have issued [fresh calls for the Federal Trade Commission to investigate Google]( based on recent research that called into question the child-protection policies of its video-sharing platform YouTube. Additional coverage: - Turns out YouTube is Gen Z’s favorite social media app — [and it is dominating the gaming space](. - The social media platforms have had a wild ride this year so far. [Here’s what’s in and out.]( - This week’s [Digiday+ Future of TV Briefing]( looks at why YouTube Shorts’ and TikTok’s affiliate commerce programs for creators may fare better than past efforts from the likes of Instagram. - [Claire’s has inked a new partnership]( with creative gaming studio Super League, as it expands its Roblox presence. Other things to know about - In a fragmented programmatic space, marketers are seeking tools to [streamline buying and navigate an ever-changing landscape](. Produced in partnership with Marketecture. - According to a Digiday and MNTN survey, marketers are [using automation tools for various CTV campaign optimization tasks](, from audience targeting to updating ad creative and more. Sponsored by MNTN. - AI is helping publishers identify optimal evergreen content to [increase referrals and build consistent traffic streams](. Sponsored by True Anthem. Top Stories Ivy Liu [Data Regulation]( [Advocacy groups issue fresh calls to investigate YouTube over researchers' child protection claims]( Fairplay leads calls for FTV investigation based on critical Adalytics report. howdy! [Gaming & Esports]( [Teens prefer YouTube over Twitch for gaming despite the platform's recent privacy challenges in the spotlight]( Turns out YouTube is Gen Z’s favorite social media app – and it is dominating the gaming space. [Sponsored by Best Buy Ads]( [Unpacked guide: Framing measurement and attribution solutions in a fragmented RMN ecosystem]( Because retail media campaigns drive to a retailer’s site in many cases instead of a brand’s, it’s up to the retailer to share necessary customer activity information, adding yet another layer of complexity for advertisers. Advertisement howdy! [Marketing on Platforms]( [The definitive Digiday guide to what’s in and what’s out in social media platforms in 2023]( The social media platforms have had a wild ride this year so far. [Sponsored by Clinch]( [How interoperability facilitates collaboration among agency teams and tech]( Ad tech stacks often fail to provide interoperable components out of the box, which means more complexity, less flexibility and lost time for agencies. howdy! [Business of TV]( [Future of TV Briefing: The key to creator-driven commerce comes down to ease of use]( This week’s Future of TV Briefing looks at why YouTube Shorts’ and TikTok’s affiliate commerce programs for creators may fare better than past efforts from the likes of Instagram. Advertisement [Sponsored by Marketecture]( [Focusing on values and promises is vital to B2B campaigns]( While business-to-business and business-to-consumer advertising methods are different for a reason, there are aspects of B2C that B2B marketers can — and should — leverage, such as spotlighting promises rather than features alone. howdy! [Brands in Culture]( [Claire’s builds on Roblox investment with new partnership]( The partnership, announced today, is part of a bigger push by the brand to build out its metaverse presence. howdy! [Brands in Culture]( [Claire’s builds on Roblox investment with new partnership]( The partnership, announced today, is part of a bigger push by the brand to build out its metaverse presence. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](