Taking stock of Snapchat's ad turnaround by the numbers

Also: Will Barbie inspire the future of marketing movies? While it manages to attract users and keep them engaged, it struggles to turn that attention into more ad dollars. July 26, 2023 [Taking stock of Snapchat's ad turnaround, one data point at a time]( While it manages to attract users and keep them engaged, [Snapchat struggles to turn that attention into more ad dollars](. Additional coverage: - The history as well as the broad appeal of [Barbie created a unique opportunity for marketers across various brands]( targeting a wide range of consumers to tap into the cultural cache of Barbie, according to agency execs, who added that Barbie's deep ties to pop culture aren't universal. - This week's [Digiday+ Future of TV Briefing]( reports on how the measurement currency changeover conversation played out in this year's upfront negotiations and what that portends ahead of next year's deadline. - In Las Vegas, the MGS sphere is now complete after a four-year construction project. [Brands can use its digital OOH exteriors to their advantage]( to reach a wider audience in the area. - Entertainment and lifestyle publishers are [taking a variety of approaches to their Threads strategies](, with some prioritizing sharing visual content while others are focused on text and link posts. - This week, [Twitter's beloved bluebird logo was killed by an "X,"]( marking the end of an era for the social network as it undergoes a first rebrand under Elon Musk. Other things to know about - Join us for the [Digiday Publishing Summit]( taking place in Miami from September 18-20 to connect with publishing leaders from the New York Post, VICE Media, Forbes and many more. Secure your pass by August 8 to save. - By utilizing deterministic data, analytics and closed-loop measurement within the advanced TV ecosystem, advertisers are [achieving the scale of linear TV with the targeted messaging precision of digital](. Sponsored by DISH Media. - As channels merge and consumer behaviors change in the post-omnichannel shopping journey, marketers are focusing on the context of consumers’ environments. [Learn more in this infographic](. Sponsored by Infillion. Top Stories Ivy Liu [Marketing on Platforms]( [Taking stock of Snapchat's ad turnaround, one data point at a time]( While it manages to attract users and keep them engaged, it struggles to turn that attention into more ad dollars. howdy! [Brands in Culture]( [Why Barbie fever may inspire the future of marketing movies]( The history as well as the broad appeal of Barbie created a unique opportunity for marketers across various brands targeting a wide range of consumers to tap into the cultural cache of Barbie, according to agency execs, who added that Barbie’s deep ties to pop culture aren’t universal. [Sponsored by ID5]( [Survey: The evolution of digital identity in 2023]( As cookies increasingly disappear from various platforms and channels, the industry continues to explore different identity resolutions. Take this survey and help ID5 highlight which identification methods teams are using in 2023. Advertisement howdy! [Business of TV]( [Future of TV Briefing: This year’s upfront cycle didn’t spur much progress on the measurement currency front]( This week’s Future of TV Briefing reports on how the measurement currency changeover conversation played out in this year’s upfront negotiations and what that portends ahead of next year’s deadline. [Sponsored by Piwik PRO]( [Why publishers are pursuing experienced first-party data strategy partners]( As cookies disappear and users opt out of sharing their data, companies are strategizing ways to monetize their audience portfolios while respecting their data choices. howdy! [Beyond Ads]( [Marketers eye advertising on Las Vegas' newest flashy entertainment venue — the $2.3B MSG Sphere]( In Las Vegas, the MGS sphere is now complete after a four-year construction project. Brands can use its digital OOH exteriors to their advantage to reach a wider audience in the area. Advertisement [Sponsored by Channel Factory]( [Why media wastage weakens advertisers’ connections with consumers]( Advertisers hurt their budgets and ROI by serving ads to incorrectly targeted audiences. howdy! [Publishing in the Platform Era]( [Entertainment, lifestyle publishers trial different post formats on Threads to see what sticks]( Entertainment and lifestyle publishers are taking a variety of approaches to their Threads strategies, with some prioritizing sharing visual content while others are focused on text and link posts. howdy! [Brands in Culture]( [Twitter's original logo designer explains why the bluebird worked so well, and how ‘X’ changes everything]( The process of creating it included sketching countless birds and using circles to develop a sense of “underlying neutrality and simplicity.” [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](