Twitter's rebrand to X is more than the end of an era

Also: Why publishers aren't shying away from Threads This sudden transformation poses another significant obstacle for marketers who have been relying on the platform as part of their social media strategies. July 25, 2023 [Twitter's rebrand to X is more than the end of an era — it's yet another headache for marketers]( Twitter's sudden rebrand to X [poses another significant obstacle for marketers]( who have been relying on the platform as part of their social media strategies. Additional coverage: - ​​[News publishers aren't shying away from Threads](, despite Meta's direction that it isn't a platform for news and politics. - [Few agencies were surprised at all]( that Twitter's owner Elon Musk would make what appeared to be a rash, spur-of-the-moment move with the platform's rebrand to X. - Wirecutter's overall [earnings from Prime Day-related content increased]( by "high double-digits" year over year, in part due to a prioritization of social media in its audience strategy. - Ad tech company PubMatic on Tuesday [launched its commerce media offering](, as the retail media business continues thriving. - While influencers are clear on not attending movie premieres, screening, posting about movies or creating content for struck companies during the writers' strike, influencers are confused about other connections when it comes to working with various brands. More in this [Digiday+ Marketing Briefing](. - Digiday+ Research analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in the CMO Strategies series. [The latest edition looks at retail media networks.]( Other things to know about - Join us at the [Digiday Media Buying Summit]( from October 3-5 in Naples, where we'll bring together media buying leaders for three days of insights and networking. Don't miss this opportunity to connect one-on-one with prospects and secure months' worth of meetings over the span of just three days. - By leveraging CRM or first-party targeting, advertisers are [finding audiences that are most familiar with their brands and more likely to convert](. Sponsored by MNTN. - As cookies increasingly disappear from various platforms and channels, the industry continues to explore different identity resolutions. [Take this survey]( and help ID5 highlight which identification methods teams are using in 2023. Sponsored by ID5. Top Stories [Marketing on Platforms]( [Twitter's rebrand to X is more than the end of an era — it's yet another headache for marketers]( This sudden transformation poses another significant obstacle for marketers who have been relying on the platform as part of their social media strategies. howdy! [Publishing in the Platform Era]( [Meta wants Threads to keep a light tone, but some publishers say the audience is ready for newsÂ]( News publishers aren’t shying away from Threads, despite Meta’s direction that it isn’t a platform for news and politics. [Sponsored by MNTN]( [Virtual forum: The evolution of video, linear, connected and streaming TV strategies]( Join Jim Cooper, editor-in-chief at Digiday, on August 16 at 1 p.m. ET for a deep dive into the state of TV advertising strategies in 2023. Advertisement howdy! [Marketing on Platforms]( [X marks the spot, but what does that spot signify, ask media agency execs]( Few agencies were surprised at all that Twitter’s owner Elon Musk would make what appeared to be a rash, spur-of-the-moment move. [Sponsored by Activision Blizzard]( [Premium gaming and advertising experiences include mobile too]( Mobile gamers represent the largest gaming audience — accounting for over 90% of the world’s 3 billion players. When marketers understand what makes a game premium, they can create a premium ad experience to match it. howdy! [Content & Commerce]( [How Wirecutter's social strategy led to increased Prime Day affiliate revenue]( Wirecutter’s overall earnings from Prime Day-related content increased by “high double-digits” year over year, in part due to a prioritization of social media in its audience strategy. Advertisement [Sponsored by Tatari]( [How platforms are measuring the impact of streaming ad spend]( It’s simple to overstate the impact of a streaming TV campaign, mainly when other channels, such as digital display, are lumped into the CTV mix. howdy! [Retail Revolution]( [PubMatic expands commerce offerings as retail media grows]( Ad tech company PubMatic on Tuesday launched its commerce media offering, as the retail media business continues thriving. howdy! [Brands in Culture]( [Marketing Briefing: Why influencers are worried about crossing the actor's strike picket line]( While influencers are clear on not attending movie premieres, screening, posting about movies or creating content for struck companies, influencers are confused about other connections when it comes to working with various brands. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). 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