Norway is the latest country to pressure Meta’s ad business

Also: How Vox Media is building up podcast subscriptions Meta already faces a lot of regulatory pressure in Europe, but the parent company of Facebook and Instagram now has yet another government poking at its privacy practices. July 18, 2023 [PRESENTED BY]( [Norway becomes latest country to pressure Meta's ad business]( Meta already faces a lot of regulatory pressure in Europe, but the parent company of Facebook and Instagram [now has yet another government poking]( at its privacy practices. Additional coverage: - With tens of thousands of podcast subscribers, [Vox Media is exploring how to differentiate]( its direct and third-party subscriber acquisition approaches. - Time is nearly [doubling the number of events on its calendar]( this year — increasing from 10 in 2022 to 18 in 2023 — and is expecting to grow revenue by 55% year over year in the process. - With actors joining writers on strike, marketers and agency execs say they expect to focus the bulk of investment through the fourth quarter on sports and reality. And if there’s no new scripted content by the first quarter of 2024 it could be a concern. More in this [Digiday+ Marketing Briefing](. - Primal Kitchen is [looking to get the word out about its products]( this summer to attract Gen Z consumers. And it's leveraging out-of-home advertising and TikTok to do so. - Gravity Global acquiring the rest of 9th Wonder [threw a magnifying glass on the growing trend]( of B2B agencies stretching far past historical business goals and media destinations. Other things to know about - Join us at the [Digiday Media Buying Summit]( from October 3-5 in Naples, where we'll bring together media buying leaders for three days of insights and networking. Don't miss this opportunity to connect one-on-one with prospects and secure months' worth of meetings over the span of just three days. - Gen Z spends more time gaming than watching TV and streaming services combined, but [investment in the form of ad dollars remains relatively low](. Sponsored by Bidstack. - A game’s quality matters dramatically to the 3 billion players consuming them, so it’s no wonder gamers find subpar experiences frustrating. However, they [welcome in-game advertising experiences that feel connected to their gaming experience](. Sponsored by Activision Blizzard. Top Stories Ivy Liu [Privacy]( [Norway becomes latest country to pressure Meta's ad business]( Meta already faces a lot of regulatory pressure in Europe, but the parent company of Facebook and Instagram now has yet another government poking at its privacy practices. howdy! [Audio Anywhere]( [Ray Chao explains how Vox Media is building up a podcast subscription business]( With tens of thousands of podcast subscribers, the publisher is exploring how to differentiate its direct and third-party subscriber acquisition approaches. SPONSORED BY [Logo] [Report: Running the same ads too many times is eroding purchase intent]( [img] Repeating ads is a technology issue that results in wasted impressions for advertisers and unhappy audiences for platforms. And when it comes to streaming, oversaturation is the norm. New research from Nexxen and Magna Media Trials shows that 87% of viewers say they see too much of the same ad. The result often leaves a lasting impression, but for all the wrong reasons — it became disruptive or annoying and not a reason to buy. Learn how repeating ads affect viewers, brands and platforms. Download the latest research study performed in partnership with Magna Media Trials. [Download Here]( [Sponsored by Wiland]( [How brands, agencies and publishers are using marketing data to enhance campaigns]( AI-driven data analysis and identity resolution tools are helping brands, agencies and publishers better understand customers and prospects. howdy! [Beyond Ads]( [Why Time is getting back to custom activations as part of events business expansion]( Time is nearly doubling the number of events on its calendar this year – increasing from 10 in 2022 to 18 in 2023 – and is expecting to grow revenue by 55% year over year in the process. [Sponsored by Piano]( [Report: How publishers’ data management offerings and relationships are evolving]( As publishers invest more in data unification efforts, they’re reevaluating the targeting and advertising services offered to brands and agencies to address challenges and meet partners’ needs. howdy! [Marketing Briefing: Actors join writers on strike, but can continue to commit to commercial shoots]( Marketers and agency execs say that while it continues to be a wait and see approach and that they expect to focus the bulk of investment through the fourth quarter on sports and reality, if there’s no new scripted content by the first quarter of 2024 it could be a concern. Advertisement [Sponsored by Permutive]( [Webinar: How The Independent is building audiences and driving revenue]( Join this webinar on July 26 at 10 a.m. ET to learn how publishers are balancing user experience and monetizing audiences to succeed in building deep, long-term relationships with advertisers. howdy! [Beyond Ads]( [Why Kraft Heinz brand Primal Kitchen is tapping non-traditional OOH to target Gen Z]( Primal Kitchen is looking to get the word out about its products this summer to attract Gen Z consumers. And it’s leveraging out-of-home advertising and TikTok to do so. howdy! [Evolving Agencies]( [B2B agency work continues to blend with B2C as Gravity Global acquires 9th Wonder]( The acquisition threw a magnifying glass on the growing trend of B2B agencies stretching far past historical business goals and media destinations. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](