Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now

The tech giant wants to be very clear that it is focused on building an app that everyone will enjoy. July 17, 2023 [PRESENTED BY]( Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now The tech giant [wants to be very clear]( that it is focused on building an app that everyone will enjoy. Additional coverage: - As the TikTok-ificiation of social media [continues to fuel the creator economy](, agency execs make the case for and against micro-influencers. - Agencies [are shifting to testing]( out anticipation strategies to combat some of the wastage and poor quality of inventory brought about by artificial intelligence tools. - In this new role, Dentsu Americas' new CEO Michael Komasinski [is focused on how to activate Dentsu’s assets]( in media, tech, data and creative across each other, while accelerating growth for each individually as quickly as possible. - Commutes are back as office mandates [are being established](. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work. Other things to know about - The last chance to enter the [Digiday Awards]( is this Friday, July 21. Don't miss this chance to be recognized as one of the companies, campaigns and creatives modernizing media and marketing. - Marketers across all industries are taking notes from healthcare and banking teams that have managed to [control personal information and remain compliant regarding personal data while still developing strong advertising campaigns](. Sponsored by Piwik PRO. - By leveraging CRM or first-party targeting, advertisers are [finding audiences that are most familiar with their brands and more likely to convert](. Sponsored by MNTN. Top Stories Ivy Liu [Marketing on Platforms]( [Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now]( The tech giant wants to be very clear that it is focused on building an app that everyone will enjoy. howdy! [The Creator Economy]( [The case for and against micro-influencers]( As the TikTok-ificiation of social media continues to fuel the creator economy, agency execs make the case for and against micro-influencers. SPONSORED BY [Logo] [Report: Running the same ads too many times is eroding purchase intent]( [img] Repeating ads is a technology issue that results in wasted impressions for advertisers and unhappy audiences for platforms. And when it comes to streaming, oversaturation is the norm. New research from Nexxen and Magna Media Trials shows that 87% of viewers say they see too much of the same ad. The result often leaves a lasting impression, but for all the wrong reasons — it became disruptive or annoying and not a reason to buy. Learn how repeating ads affect viewers, brands and platforms. Download the latest research study performed in partnership with Magna Media Trials. [Download Here]( [Sponsored by Infillion]( [Post-omnichannel marketing has marketers re-evaluating the new customer journey]( As marketing becomes more complex, it’s created an environment that’s made it easier for brands to reach consumers, but more difficult to make an impact on their target audience. To cut through the noise, marketers need to adopt a new mindset. howdy! [Generative AI]( [Media Buying Briefing: The way to beat bad AI? Anticipate consumer needs and invest in predictive capabilities]( Agencies are shifting to testing out anticipation strategies in order to combat some of the wastage and poor quality of inventory brought about by artificial intelligence tools. [Sponsored by Best Buy Ads]( [Brands are adding in-store ads to their RMN playbooks]( In-store ads have become part of marketers’ multichannel approaches as they seek to drive discovery and consideration for brands and products. howdy! [Evolving Agencies]( [Dentsu Americas' new CEO Michael Komasinski: AI could be a differentiator among holdcos]( In this new role, Komasinski is focused on how to activate Dentsu’s assets in media, tech, data and creative across each other, while accelerating growth for each individually as quickly as possible. Advertisement [Sponsored by Wunderkind]( [How marketers are optimizing owned channels to deliver personalized CX]( According to Wunderkind’s 2023 consumer spending report, the most powerful driver of brand perception is the brand website (46%). howdy! [Future of Work]( [Some employees board planes, trains as super commutes are reconsidered amid return to office mandates]( Commutes are back as office mandates are being established. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work. howdy! [Future of Work]( [Some employees board planes, trains as super commutes are reconsidered amid return to office mandates]( Commutes are back as office mandates are being established. For some people, often those who moved as a result of the pandemic or took new jobs, that means traveling across states by train or plane to get to work. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](