How MediaMath’s bankruptcy exposes ad tech challenges

Also: Privacy changes spell a messy month for marketing MediaMath’s downfall confirms what was already known about the sorry state of ad tech, and if anything, it just made it more obvious. July 05, 2023 [MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges]( MediaMath’s downfall [confirms what was already known]( about the sorry state of ad tech, and if anything, it just made it more obvious. Additional coverage: - This month, [Apple will expand iOS 17 to public beta](, which includes automatically removing URL trackers from Mail, Messages and private browsing. - As Reels stands as a real competitor to TikTok, [Meta exec Alvin Bowles talks next steps]( in monetization. - This week’s [Digiday+ Future of TV Briefing]( recaps the first half of 2023 for the TV, streaming and digital video industry. - Publishers [are becoming more discerning]( about what ad inventory they decide to put up for auction. - By investing in original characters and IP to promote its product instead of following a more traditional marketing strategy, esports betting company Rivalry is [signaling its native understanding]( of gaming and esports fandom. - Digiday Podcast co-hosts Kayleigh Barber and Tim Peterson [assess the state of the media and marketing businesses]( halfway through 2023. - In an effort to appeal to millennials and Gen Z who are looking for a healthier cereal option, Magic Spoon is [adapting its social media mix and changing it up]( to attract their attention. Other things to know about - Time is running out to receive the best rate on passes for the [Digiday Publishing Summit]( taking place in Miami from September 18-20. Purchase your pass by Monday, July 10 to save and connect with leaders from Condé Nast, Vice Media, Paramount and many more. - Media and consumer technology companies are [refining sales approaches to enhance valuable client relationships](. Sponsored by Alexander Group. - Commerce content [provides publishers with a new incremental revenue stream unrelated to ad budgets](. However, there are challenges to overcome, as a successful commerce content strategy requires attention to editorial voice and consumer needs. Sponsored by impact.com. Top Stories [The Programmatic Marketer]( [MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges]( MediaMath’s downfall confirms what was already known about the sorry state of ad tech, and if anything, it just made it more obvious. howdy! [Privacy]( [The privacy changes as part of Apple iOS 17 and Google's Chrome could mean a messy month for marketing]( This month, Apple will expand iOS 17 to public beta, which includes automatically remove URL trackers from Mail, Messages and private browsing. [Sponsored by Best Buy Ads]( [How brands are using hybrid retail media activations to engage consumers]( According to a recent study, in-store retail media offers access to audiences an average of 70% larger than digital audiences. Advertisement howdy! [Marketing on Platforms]( [Meta's Alvin Bowles on next steps for Reels ads]( As Reels stands as a real competitor to TikTok, Meta talks next steps in monetization. [Sponsored by AdDaptive Intelligence]( [How comprehensive analytics tools are helping advertisers data-driven decisions]( High-quality analytics tools are helping advertisers craft actionable audience segments and creative while offering strategic optimization recommendations to get the most value from their data. howdy! [Business of TV]( [Future of TV Briefing: How the future of TV has shaken out so far in 2023]( This week’s Future of TV Briefing recaps the first half of 2023 for the TV, streaming and digital video industry. Advertisement [Sponsored by Tatari]( [How platforms are measuring the impact of streaming ad spend]( It’s simple to overstate the impact of a streaming TV campaign, mainly when other channels, such as digital display, are lumped into the CTV mix. howdy! [The Programmatic Publisher]( [WTF is traffic shaping?Â]( Publishers are becoming more discerning about what ad inventory they decide to put up for auction. howdy! [Brands in Culture]( [Cereal company builds millennial, Gen Z following on TikTok, Instagram as social media behavior and algorithms change]( In an effort to appeal to millennials and Gen Z who are looking for a healthier cereal option, Magic Spoon is adapting its social media mix and changing it up to attract their attention. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](