Albertsons, Omnicom add Videoamp data via Snowflake clean room

Also: TikTok, Netflix, others expand presence at Cannes Albertson’s first-party consumer purchase data is being melded with VideoAmp CTV measurement data via a multi-party clean-room element provided by Snowflake, all running through OMG’s Omni operating system. June 21, 2023 [PRESENTED BY]( [Albertsons, Omnicom add Videoamp data channeled through a Snowflake clean room]( Albertson’s first-party consumer purchase data [is being melded with VideoAmp CTV measurement data]( via a multi-party clean-room element provided by Snowflake, all running through OMG's Omni operating system. Additional coverage: - Netflix and TikTok — along with brands like McDonald's — grew their presence at Cannes this year. More in this [Cannes Briefing](. - This week’s [Digiday+ Future of TV Briefing]( looks at the limitations video producers and VFX specialists encounter when using generative AI tools. - PMG's founder and CEO said in [today's episode of the Digiday podcast at Cannes]( that he's interested in finding ways to put generative AI to use simplifying functions and helping to iterate the thousands of versions of content and advertising that personalized communication promises. - Slim Jim [is still bullish on the metaverse and NFTs]( — despite the decline in marketing in the space in recent months. - Can the workforce [retain the power of humanity]( at the same time it embraces and benefits from the latest intelligent innovations? Other things to know about - Ancestry, Xaxis and Hilton are among the 2023 Digiday Media Awards winners. You can view the [full announcement here](. - Understanding [how audiences engage with content informs stronger decision-making](, but it’s challenging to determine what works and what doesn’t without the correct data. Sponsored by KERV. - As marketers tailor their brand safety strategies, it is essential to [prioritize creating high-quality, relevant content above all else](. Sponsored by Al Jazeera Media Network. Top Stories [Business of TV]( [Omnicom deal with Snowflake creates a multi-party clean room using Albertsons and video publishers data]( Albertson’s first-party consumer purchase data is being melded with VideoAmp CTV measurement data via a multi-party clean-room element provided by Snowflake, all running through OMG’s Omni operating system. howdy! [Experimental Channels]( [Cannes Briefing: TikTok, Netflix, others expand presence at Cannes]( Netflix and TikTok — along with brands like McDonald’s — grew their presence at Cannes this year. [Sponsored by Experian]( [As TV consumption changes, currencies need to match the changing landscape]( Changing TV consumption is shedding light on how legacy systems can create measurement challenges. Some industry leaders are calling for a deeper discussion about the who, what, where and when of TV viewership in the form of currency. Advertisement howdy! [Generative AI]( [Future of TV Briefing: The challenges in using generative AI tools for video productions]( This week’s Future of TV Briefing looks at the limitations video producers and VFX specialists encounter when using generative AI tools. [Sponsored by Tatari]( [How platforms are measuring the impact of streaming ad spend]( It’s simple to overstate the impact of a streaming TV campaign, particularly when other channels, such as digital display, are lumped into the CTV mix. howdy! [Evolving Agencies]( [Digiday podcast at Cannes: How PMG plans to keep building its tech (with AI) to blend media and creative]( Popstefanov is interested in finding ways to put generative AI to use simplifying functions and helping to iterate the thousands of versions of content and advertising that personalized communication promises. Advertisement [Sponsored by Permutive]( [How publishers are leveraging first-party data to drive ad revenue]( As users increasingly opt out of data sharing, publishers such as PMC are utilizing first-party data to improve performance for advertisers and drive revenue. howdy! [Experimental Channels]( [Slim Jim is using its Discord channel to build interest in NFTs, metaverse efforts]( The snack food brand will leverage its social media platforms and Discord channel to draw its fans to NFTs as it invests in Web3 and the metaverse. howdy! [Future of Work]( [Why the future of work is not AI tech: It’s human identity]( Can the workforce retain the power of humanity at the same time it embraces and benefits from the latest intelligent innovations? [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](