A bill to ban TikTok is gaining traction in Congress, and with some marketers

The flurry of legislative action comes as top officials — including National Intelligence Director Avril Haines and FBI Director Chris Wray — raise new concerns about how the Chinese government could use the app to spy on Americans by collecting data or influence users with content. December 19, 2022 A bill to ban TikTok is gaining traction in Congress, and with some marketers A [flurry of legislative action against TikTok]( comes as top officials — including National Intelligence Director Avril Haines and FBI Director Chris Wray — raise new concerns about how the Chinese government could use the app to spy on Americans by collecting data or influence users with content. Additional coverage: - This video breaks down [how the CPRA ups the ante]( on privacy compliance in the U.S. and breaks down the IAB's Multi-Privacy Agreement compliance framework. - Holding companies are feverishly updating their offerings and breaking down silos to become more nimble, while independents exploit their niches to the best of their abilities. More in this [Digiday+ Media Buying Briefing](. - What's meant to be the most joyful time of the year [is often the most stressful]( for publishers' commerce teams. - OnStar is [spending (really) big]( on addressable media to better target its customers. - One of the journalists who had their Twitter accounts suspended Thursday evening [discusses the impact it has]( on his work -- and on journalists using the platform. Other things to know about - For advertisers, obtaining robust metrics across mobile, desktop, social, digital and CTV can be difficult, but is essential to [building and delivering successful campaigns](. Produced in partnership with Marketecture. - While some marketers believe a decoupled CMS and a headless CMS are the same, this isn’t the case. A headless CMS separates the front and back end to [allow marketers more flexibility](. Sponsored by Yext. - Successful advertisers are incorporating interactive video elements that [motivate viewers to take action]( rather than relying on passive video formats. Sponsored by KERV. Top Stories Ivy Liu [Beyond Ads]( [A bill to ban TikTok is gaining traction in Congress, and with some marketers]( The flurry of legislative action comes as top officials — including National Intelligence Director Avril Haines and FBI Director Chris Wray — raise new concerns about how the Chinese government could use the app to spy on Americans by collecting data or influence users with content. howdy! [Privacy]( [How the California Privacy Rights Act reshapes U.S. privacy compliance in 2023]( This video breaks down how the CPRA ups the ante on privacy compliance in the U.S. and breaks down the IAB’s Multi-Privacy Agreement compliance framework. [Sponsored by IAS]( [How marketers are improving campaigns with media quality metrics]( When measuring consumer attention levels regarding specific content, marketers are finding media quality metrics to be some of the most important pieces. Advertisement howdy! [Evolving Agencies]( [Media Buying Briefing: The good, the bad and the ugly of 2022 for media agencies]( Holding companies are feverishly updating their offerings and breaking down silos to become more nimble, while independents exploit their niches to the best of their abilities. [Sponsored by GeoEdge]( [How publishers can safeguard the user experience against clickbait]( Publishers that prevent clickbait ads on their sites are protecting crucial revenue by stopping the damage these ads inflict on audience loyalty. howdy! [Content & Commerce]( [Confessions of a holiday gift guide writer]( What’s meant to be the most joyful time of the year is often the most stressful for publishers’ commerce teams. Advertisement [Sponsored by Horizon - Paramount]( [Programmatic solutions are drawing more brands to CTV]( Advertising on CTV offers marketers access to platforms with premium content at a competitive price point, bolstered by data targeting capabilities. howdy! [Marketing on Platforms]( [Why OnStar spends 90% of its ad budget on addressable digital media]( OnStar is spending big on addressable media to better target its customers. howdy! [Publishing in the Platform Era]( [Journalist Aaron Rupar on the 'chilling effect' of being suspended by Twitter]( One of the journalists who had their Twitter accounts suspended Thursday evening discusses the impact it has on his work — and on journalists using the platform. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](