Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant -- Alibaba, ByteDance in the mix

Despite the headlines, emergent players such as Apple and Microsoft still trail the triopoly and China’s digital giants. December 13, 2022 Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant -- Alibaba, ByteDance in the mix Figures shared with Digiday by Insider Intelligence [ranked the performance of the industry's major digital ad companies]( by global revenue with results indicating that, while the sector is in line to cool over the next few years, it is forecast to be valued at $695.96 billion in 2024. Additional coverage: - In the first quarter of 2023, the IAB will start the two-year process of updating its 12-year-old standard terms and conditions. IAB CEO David Cohen discusses this and more in the [latest episode of the Digiday Podcast](. - Digiday+ Research [compiled a ranking of the marketing channels]( that have been most important to brands and retailers so far this year, and what channels will be most important through the all-important holiday marketing season. - By focusing on the potential savings via fixed prices or sales, many of which are running longer than usual, marketers are hoping that consumers will spend as usual instead of reducing their spending due to inflation this year. More in this [Digiday+ Marketing Briefing](. - During the FIFA World Cup, beer brand Modelo has [taken advantage of connected TV]( to increase brand awareness among soccer fans. Other things to know about - Recognize the next generation of leaders making a big impact in their industry with the [Future Leader Awards](. The last chance to save on entries is this Friday, December 16 at 11:59 p.m. PST. - [Download this explainer guide]( to learn about the defining features of a headless CMS and why this approach matters to e-commerce brands in particular. Sponsored by Yext. - According to ID5’s new [‘The State of Digital Identity 2022’ report](, 87% of advertisers believe they are missing out on reaching cookieless audiences. Sponsored by ID5. Top Stories Ivy Liu [Publishing in the Platform Era]( [Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant -- Alibaba, ByteDance in the mix]( Despite the headlines, emergent players such as Apple and Microsoft still trail the triopoly and China’s digital giants. howdy! [Strategizing for the Future]( [IAB’s David Cohen teases updates to trade group’s standard terms and conditions]( In the first quarter of 2023, the industry trade organization will start the two-year process of updating its 12-year-old standard terms and conditions. [Sponsored by AdForm]( [As third-party cookies crumble, first-party ID adoption accelerates]( Advertisers are turning to first-party ID solutions to maximize reach and revenue as deprecating third-party cookies drive up costs and decrease marketers’ purchasing power. Advertisement howdy! [Beyond Ads]( [Digiday+ Research: Marketers plan to take more of their ad dollars to TikTok, Instagram for their holiday marketing]( Digiday+ Research compiled a ranking of the marketing channels that have been most important to brands and retailers so far this year, and what channels will be most important through the all-important holiday marketing season. [Sponsored by Amobee]( [Survey: The state of premium video]( Advertisers: How are you using premium video to engage audiences in the larger premium content ecosystem? howdy! [Navigating Economic Instability]( [Marketing Briefing: Inflation pushes marketers to value messaging and ongoing sales promotions as they court 'savvy shoppers']( By focusing on the potential savings via fixed prices or sales, many of which are running longer than usual, marketers are hoping that consumers will spend as usual instead of reducing their spending due to inflation this year. Advertisement [Sponsored by GeoEdge]( [Why fighting against clickbait protects publishers’ revenue]( Download this new guide to learn how publishers are safeguarding ad quality and outsmarting fraudsters. howdy! [Beyond Ads]( [Why broadcast and streaming TV are key to Modelo's World Cup strategy]( During the FIFA World Cup, beer brand Modelo has taken advantage of connected TV to increase brand awareness among soccer fans. howdy! [Navigating Economic Instability]( [Ad spending forecast: cloudy with a chance of recession]( There is clearly some contraction in ad dollars from cautious marketers, but this ad slowdown has been more defined by where ad dollars have gone, rather than what got cut. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](