The Rundown: Podcast production companies and platforms pitch diverse audiences and ad targeting improvements at IAB’s Podcast Upfront

The three-day podcast-focused event highlighted improvements in dynamic ad insertion, machine learning and diversity of creators, content and audiences. May 13, 2022 Improvements in podcast ad technology, as well as the diverse audiences and creators in the audio space, were the focuses of the Interactive Advertising Bureau’s three-day Podcast Upfront this week, which wrapped on May 12. [Read more here](. Additional coverage: - To promote the release today of its film-inspired title, Evil Dead: The Game, game developer Saber Interactive has [partnered with Snap and Game Informer]( to create a grisly augmented-reality magazine cover featuring audio and video assets pulled directly from the game. - Returning to advertising after two years, DTC Blue Apron [is diversifying its media spend]( with video advertising to boost brand awareness. Other things to know about - There's still time to join us for next week's Digiday Media Presents: Commerce Week. [Check out our events here](, where we'll dive deep into the winning strategies and best practices powering the pivot in commerce. - The intent indicated by app engagement data is enabling marketers to [glean a comprehensive understanding of their target audiences](. Sponsored by T-Mobile. - Clearing common misconceptions, such as CTV and OTT are interchangeable, is helping marketers [make the most of connected television](. Sponsored by StackAdapt. Top Stories Ivy Liu [Audio Anywhere]( [The Rundown: Podcast production companies and platforms pitch diverse audiences and ad targeting improvements at IAB’s Podcast Upfront]( The three-day podcast-focused event highlighted improvements in dynamic ad insertion, machine learning and diversity of creators, content and audiences. howdy! [Video Anywhere]( [How Blue Apron meal kit is revamping its marketing strategy with digital video]( Returning to advertising after two years, DTC Blue Apron is diversifying its media spend with video advertising to boost brand awareness. [Sponsored by StackAdapt]( [Unlocking CTV advertising’s potential in 2022]( The state of CTV inventory and targeting is presenting marketing teams with new ways to maximize performance. Advertisement howdy! [Gaming & Esports]( [Why Snap and Saber Interactive are promoting the release of Evil Dead: The Game with an AR magazine cover]( As augmented and virtual reality technologies continue to become more widespread, game developers like Saber are likely to continue leaning into this type of immersive activation — and, at the moment, Snap might be the most advanced and accessible AR platform with a gaming audience. [Sponsored by MNTN]( [Marketers are leveraging creative refresh for CTV success]( To deliver the robust viewer and audience engagement crucial to CTV, marketers are using creative refresh to ensure video ads resonate with target audiences. howdy! [Streaming Outside The Box]( [‘The opportunity has never been bigger’: How the creator economy has opened options for creators to profit from their intellectual property]( A wider array of creators are finding opportunities to license their video back catalogs and launch their own product lines. Advertisement [Sponsored by Jeeng]( [Report: Evolving email personalization tactics in 2022]( Download this report to learn why publishers that approach email personalization as more than a custom salutation are driving engagement and taking ownership of more of their website traffic. howdy! [Business of TV]( [The Rundown: Disney crosses 205 million total streaming subscriptions as Disney+’s quarterly subscriber growth surpasses rival streamers]( Of the major subscription-based streaming services — Netflix, HBO Max, Paramount+ and Peacock — Disney+ netted the biggest number of new subscribers in the first three months of 2022. howdy! [Gaming & Esports]( [Fortnite Creative's creator economy represents the future of metaversal brand activations]( Fortnite Creative — a workshop mode where players can design their own levels similarly to Roblox or Minecraft — lets brands bring their vision for metaversal activations to life, sometimes without working with Epic Games at all. [All Latest Stories]( [Modern Newsroom]( [With the return of travel, Condé Nast Traveler puts its new global team to the test]( Condé Nast Traveler's global network of editors and writers are able to use their regional expertise to cover the travel industry closer than ever. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](