A snapshot of the ad industry’s attempts to rewrite the identity narrative

Until there’s a clearer timeline on the demise of granular tracking, the future of ad tech is a scrappy work in progress — its many quirks persist despite attempts at reform. March 29, 2022 Until there’s a clearer timeline on the demise of granular tracking, the future of ad tech is a scrappy work in progress — its many quirks persist despite attempts at reform. For a snapshot of the state of the industry, the trends set to define it and the power plays encompassing it all, read more below. - Move over kickbacks, rebates and undisclosed fees — accuracy and legitimacy of data [are taking center stage](. - Marketers and agency execs see the recent rise in partnerships with celebs to create jingles or songs as a way for brands to tap into audio branding as well as a recognition that “sound-on” advertising is making a comeback, particularly on TikTok. More [in this Digiday+ Marketing Briefing](. - IPG’s Magna unit [revised its growth estimate]( of total 2022 U.S. ad spend to be a slightly more sober 11.5 percent reaching $320 billion — with political dollars the wind under the ad economy's wings. - The chairman of A. Smith & Co. Productions [recounts how the company]( had six projects set to start production when the pandemic hit and how the production business has recovered since then. - IAB evp and general counsel Michael Hahn [speaks on amendments being made]( to CCPA that will bring marketers into the fold. Other things to know about - Join us April 18-21 for [Digiday Media's Future of TV Week]( where we’ll bring together brand and agency leaders for a series of events to discuss how brand marketers can reach their audience through in-stream advertising, the metaverse, and a multitude of other strategies. - Advertisers are racing to take advantage of monetization strategies that benefit users, but many carriers are [taking a more cautious approach](. Sponsored by AdColony. - Personalization and privacy work in tandem when it comes to the new digital marketing manifesto, but marketers must [find the right data partner to ensure they deliver on both](. Sponsored by Wiland. Top Stories Ivy Liu [The Programmatic Marketer]( [A snapshot of the ad industry’s attempts to rewrite the identity narrative]( Until there’s a clearer timeline on the demise of granular tracking, the future of ad tech is a scrappy work in progress — its many quirks persist despite attempts at reform. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Marketing Briefing: 'Jingles just work': Why marketers are tapping celebs like Doja Cat, Pusha T and Charlie Day for songs]( Marketers and agency execs see the recent rise in partnerships with celebs to create jingles or songs as a way for brands to tap into audio branding as well as a recognition that “sound-on” advertising is making a comeback, particularly on TikTok. [Sponsored by MNTN]( [WTF guide: Creative refresh for CTV]( Advertisers are prioritizing the creative refresh to combat ad fatigue and drive CTV campaign performance. This guide explores how teams are refining the practice in 2022. Advertisement howdy! [Strategizing for the Future]( [Magna revises U.S. ad spend for 2022 amid invasion of Ukraine]( IPG’s Magna unit revised its growth estimate of total 2022 U.S. ad spend to be a slightly more sober 11.5 percent reaching $320 billion — with political dollars the wind under the ad economy’s wings. [Sponsored by MNTN]( [Survey: Evolving CTV measurement and creative management.]( Brands and agencies: How are you navigating CTV measurement and creative management challenges in 2022? Take this survey and we’ll send you a $5 Amazon gift card. howdy! [Programming & Production]( [‘Hell’s Kitchen’ producer Arthur Smith reflects on how production has and hasn’t changed since the pandemic]( The chairman of A. Smith & Co. Productions recounts how the company had six projects set to start production when the pandemic hit and how the production business has recovered since then. Advertisement [Sponsored by MNTN]( [How advertisers are using data to drive creative refreshes for CTV]( Using audience and outcome data, marketers are using creative refresh to consistently update CTV ads to yield better engagement and performance. howdy! [Privacy]( [Q&A with IAB evp and general counsel Michael Hahn on the lively privacy regulation landscape]( The IAB is working to amend part of its CCPA Compliance Framework to reflect an update to California’s privacy law that affects marketers and publishers alike. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [The definitive Digiday guide on how publishers are using newsletters]( Publishers are using newsletters for a variety of reasons, as email addresses become more important in the post-cookie world. [All Latest Stories]( [Programming & Production]( [‘Hell’s Kitchen’ producer Arthur Smith reflects on how production has and hasn’t changed since the pandemic]( The chairman of A. Smith & Co. Productions recounts how the company had six projects set to start production when the pandemic hit and how the production business has recovered since then. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). 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