How publishers are working to make their Russia-Ukraine coverage available to readers in those countries

Publishers are lifting paywalls and creating Telegram channels to reach readers in Ukraine and Russia with their coverage of the war. March 18, 2022 Some news organizations are lifting their paywalls and creating new channels to make information on the war in Ukraine freely available to readers there and in Russia. And while it doesn’t seem to impact a large number of readers (and therefore exact a large toll on the business), it’s an example of news organizations recognizing their mission as a public service in times of crisis. Read more below. - Publishers [are lifting paywalls]( and creating Telegram channels to reach readers in Ukraine and Russia with their coverage of the war. - To [address recent growth]( in the in-game advertising sector, the Interactive Advertising Bureau is developing new in-game advertising measurement standards to replace its current guidelines. - ​​Naz Aletaha [was there for the birth]( of the modern esports industry. After joining Riot Games in 2012, she secured key brand partnerships that helped the game developer transform League of Legends into a worldwide phenomenon. Read more about her journey. - While most brands have played it safe during the polarized pandemic, Nando's chicken [has created cheeky messaging]( that takes a stand. - Marketing in the metaverse, although a long way off for most brands, has caught the attention of agency execs who see it's potential over other new technologies, according [to the latest Digiday+ Research](. From our sister site, WorkLife: - Shawn Reed [spent much of his career training]( and handling dogs to search for explosives. Here’s a look at how he worked with dogs to identify Covid-19. Other things to know about - Join us virtually on April 19 for the [Digiday Gaming Advertising Forum]( where we'll discuss the newest D2C strategies, benefits of entering the metaverse, esports and everything in-between. - Brands and agencies are approaching new digital media targeting strategies that uphold privacy standards. [This report]( highlights how teams are navigating targeting pain points and opportunities. Sponsored by Wiland. - On-device advertising is an essential evergreen strategy for growing a user base but is also a powerful way to [take advantage of new device launches](. Sponsored by AdColony. Top Stories Ivy Liu [Subscriptions]( [How publishers are working to make their Russia-Ukraine coverage available to readers in those countries]( Publishers are lifting paywalls and creating Telegram channels to reach readers in Ukraine and Russia with their coverage of the war. howdy! [Gaming & Esports]( [Why — and how — the IAB is developing new measurement standards for in-game ads]( The task force was inspired by the MRC’s decision to release a September 2021 interim guidance memo discussing shortcomings in the IAB’s 2009 standards. [Sponsored by MNTN]( [WTF guide: Creative refresh for CTV]( Advertisers are prioritizing the creative refresh to combat ad fatigue and drive CTV campaign performance. This guide explores how teams are refining the practice in 2022. Advertisement howdy! [Gaming & Esports]( ['The absolute perfect person for it': Naz Aletaha's path to the top of League of Legends esports]( Aletaha’s success in growing Riot’s esports partnerships was integral in making League of Legends esports into a viable business, rather than a candy-colored marketing expense. [Sponsored by Wiland]( [Report: The state of digital media targeting]( Marketers are reassessing their digital media targeting strategy to reach the right consumers while prioritizing privacy. Download this guide to learn how companies are shifting internal tactics and external partnerships. howdy! [Brands in Culture]( ['Honesty goes a really long way': Why Nando's chicken is keen on social commentary ads]( While most brands have played it safe during the polarized pandemic, Nando’s chicken has leaned into cheeky messaging that takes a stand. Advertisement [Sponsored by Passendo]( [How publishers are reimagining email advertising with real-time ad serving]( Media companies are updating their email newsletter offerings to utilize new native formats and transform the outcomes they can deliver for advertisers. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday+ Research: Agencies execs see more long-term value in the metaverse than blockchain]( Marketing in the metaverse, although a long way off for most brands, has caught the attention of agency execs who see it’s potential over other new technologies. howdy! 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