Instagram’s video ad-revenue sharing program has underwhelmed participating publishers

Last year Instagram finally opened up a video ad-revenue sharing program for publishers. However, the financial floodgates are far from open. February 14, 2022 “Underwhelmed” is how one publisher described their view of the money they are making from uploading long-form videos — formally labeled IGTV — to Instagram. Other publishers used stronger language. Read more below. - Last year Instagram finally [opened up a video ad-revenue sharing program]( for publishers. However, the financial floodgates are far from open. - Amidst the Great Resignation, what’s a media agency to do [to ensure they retain and motivate]( the personnel to deliver on growth without burning them out? More in this Digiday+ Media Buying Briefing. - Marketers [discussed ways into the metaverse](, among other topics, at Digiday Media's CMO Summit. - As the digital marketing landscape [continues to change](, Athleta women's clothing is looking for results online to inform its marketing strategy. Other things to know about - The [Digiday Content Marketing Awards]( recognize the companies and campaigns using content to modernize media and marketing. Last chance to submit is this Friday. - [Contextual advertising provides an alternative to cookies]( to target audiences in a trust- and revenue-building way. Sponsored by Seedtag. - When it comes to mobile campaigns, [there’s more to consider than simply the platforms, channels and apps]( — each operating system offers distinct opportunities to reach audiences. Sponsored by AdColony. Top Stories [Streaming Outside The Box]( [Instagram’s video ad-revenue sharing program has underwhelmed participating publishers]( Last year Instagram finally opened up a video ad-revenue sharing program for publishers. However, the financial floodgates are far from open. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Buying Briefing: How to retain and empower agency talent when there's more work than ever]( Amidst the Great Resignation, what’s a media agency to do to ensure they retain and motivate the personnel to deliver on growth without burning them out? [Sponsored by AdColony]( [Unlocking Android versus iOS differences is unlocking in-app marketing opportunities]( Advertisers missing out on the distinctions between mobile operating systems are missing out on impressions and new customers. Advertisement howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [CMO Summit Recap: Marketers brace to take on the metaverse in a big way]( Marketers discussed ways into the metaverse, among other topics, at Digiday Media’s CMO Summit. [Sponsored by AccessiBe]( [Virtual event: How agencies providing web accessibility as part of their offering]( Register for this webinar on February 16 at 1 p.m. EST to learn how agencies are integrating accessibility into client offerings. howdy! [Platforms & Commerce]( ['Building a direct relationship with the customer': How Athleta is leveraging its online community to build brand awareness]( As the digital marketing landscape continues to change, Athleta women’s clothing leverages its online community to inform marketing strategy. Advertisement [Sponsored by Viafoura]( [How publishers are making moves to create a new first-party ecosystem in 2022]( Publishers have the opportunity to collect fully consented data, create a known audience, drive community engagement and more in 2022. howdy! [Programming & Production]( [Why Future plc is opening a hub for video production in Atlanta to help boost female viewership]( Future plans to hire 100 people for its new office in Atlanta, which will serve as its U.S. video production hub to create more content – and video ad revenue – for a U.S. audience. howdy! [Life Beyond the Cookie]( [Overheard at IAB's ALM: 'Big Tech is now the de facto global regulator']( Key takeaways on dealing with a fragmented regulatory landscape overhead at this week’s #IABALM2022 [All Latest Stories]( [Modern Newsroom]( [Why Lauren Williams left Vox to create news nonprofit Capital B]( After raising $9 million in funding, Capital B aims to report on issues like politics, criminal justice and health specifically for Black people. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](