‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?

More great news for Google and other walled gardens. February 03, 2022 The guardrails the ad industry erected to maintain its compliance with Europe’s wide-ranging data protection law aren’t able to actually do so, according to data protection watchdogs — led by the Belgium Data Protection Authority. The consequences of this ruling could throw a significant wrench in how data is collected — and who is responsible for fixing the issue. Read more below. - Popups [asking people for consent]( whenever they land on a site are illegal. - Following the exit of prominent team members such as Ali "Myth" Kabbani in recent months, leading esports organization TSM [has seen a sharp decline]( in its combined social media following. - This week’s [Digiday+ Media Briefing]( looks at the other measurement overhaul underway and why web publishers and TV networks may want to work together to establish cross-screen measurement. - How [one brand is investing]( in user-generated content to expand its TikTok footprint. - With the in-game ad industry back in force, [there are some lingering questions]( about what happened to Massive — and how today’s in-game ad industry might be different had it managed to stick it out. - Research firm Vrity [set out to prove]( there is actual business value to values-based advertising — and, according to its latest effort, it may have succeeded. From our sister site, WorkLife: - From Rolexes to botox to massage therapy, bosses [are getting inventive]( about incentivizing employees. - Increasingly companies that design and occupy office spaces [are constructing tricked-out, tech-enabled outdoor spaces]( to enhance work lives and, as the pandemic drags on, the safety of their employees and guests. Other things to know about - The [Digiday Content Marketing Awards]( recognize the companies and campaigns using content to modernize media and marketing. Last chance to submit is February 18. - [Advertisers looking to access]( automatic content recognition data are looking for ways to circumvent the siloed approach walled gardens currently offer. Sponsored by Unruly. - [Download this new report busting many of the myths]( associated with purchasing via mid-sized CTV and OTT publishers. Sponsored by PubMatic. Top Stories [The GDPR Impact]( [‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu?]( More great news for Google and other walled gardens. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Media Briefing: Web publishers confront cookie-related measurement shakeup — and cross-screen measurement opportunity]( This week’s Media Briefing looks at the other measurement overhaul underway and why web publishers and TV networks may want to work together to establish cross-screen measurement. [Sponsored by Bannerflow]( [Report: The state of in-housing in 2022]( In-housing is in a state of evolution. Download this report to learn how in-house teams are adapting marketing tactics and internal processes to drive marketing growth. Advertisement howdy! [Gaming & Esports]( [TSM's social media following has seen a 30 million decline in the last six months]( The primary reason for TSM’s follower decrease was almost assuredly the exit of some of TSM’s more prominent influencers in recent months, most notably Ali “Myth” Kabbani. [Sponsored by Simulmedia]( [How marketers are unlocking audiences across linear and connected TV]( Marketers are pairing linear and CTV strategies to effectively reach audiences at massive scale. howdy! [Marketing on TikTok]( ['TikTok is where we see UGC work really hard for us': Why Bush's next ad will be creator-made]( Known for its canned beans, Bush’s is currently running a film festival content – aptly named Bush’s Beans Can Film Festival – which aims to get people to submit their own films about beans via their social channels. Advertisement [Sponsored by Addaptive]( [With cookies on the way out, better B2B reporting has become imperative]( With cookies, identifiers and targeting capabilities all in flux, brands are renewing their focus on the essentials of B2B reporting capabilities. howdy! [Future of Measurement]( [Vrity’s latest research sets out to prove values-based advertising can affect the bottom line]( Research firm Vrity set out to prove there is actual business value to values-based advertising — and, according to its latest effort, it may have succeeded. howdy! [Gaming & Esports]( [What if – Microsoft's acquisition of early in-game ad firm Massive had worked out?]( With the in-game ad industry back in force, there are some lingering questions about what happened to Massive — and how today’s in-game ad industry might be different had it managed to stick it out. [All Latest Stories]( [Beyond Ads]( [Vice Media Group’s Cory Haik aims for commerce, consumer to represent two-thirds of digital division’s revenue by 2024]( On the Digiday Podcast, VMG’s digital chief discussed different ways in which VMG will be building on those initial moves, such as by adding a reader donation option for its news content. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](