'The liberation of the workplace': Industry experts sound off on 2022, the year of the 'Shecovery'

As the pandemic rages on, companies look to reverse course on the ‘Shecession.’ January 26, 2022 We’re in the midst of what marketing and advertising experts have dubbed the "Shecovery." To get women back to the workforce, companies are prioritizing flexible work policies to better support overall employee health and wellness. Read more below. - As the pandemic rages on, [companies look to reverse course]( on the “Shecession.” - This week's [Digiday+ Future of TV Briefing]( looks at how TV news networks like CBS News are adding programming featuring their top TV talent to their standalone streaming services. - Turkey’s gaming industry is mobile-first; few, if any, Turkish game developers focus on major console titles. Unlike console developers, who can spend years fine-tuning their games, mobile game developers [are cranking out scores of mobile titles]( until one catches on. - Google [readies new interest-based advertising]( in next phase of Privacy Sandbox experiments. Other things to know about - Exclusive networking opportunity: [Join us at the Digiday Publishing Summit]( in Vail, CO March 28-30. We'll discuss how media companies are building and adapting their business models as we continue to navigate this Covid era. - As marketers create mobile-specific campaigns attached to tentpole events and the second-screen phenomenon, [some are missing out on key steps.]( Sponsored by AdColony. - [Even though the benefits are clear,]( the adoption of automation and convergence for video differs, with organizational silos as a top obstacle. Sponsored by Xandr. Top Stories Ivy Liu [Future of Work]( ['The liberation of the workplace': Industry experts sound off on 2022, the year of the 'Shecovery']( As the pandemic rages on, companies look to reverse course on the ‘Shecession.’ howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Future of TV Briefing: TV news networks are stocking their streamers with their biggest names]( This week’s Future of TV Briefing looks at how TV news networks like CBS News are adding programming featuring their top TV talent to their standalone streaming services. [Sponsored by Passendo]( [How publishers are reimagining email advertising with real-time ad serving]( Media companies are updating their email newsletter offerings to utilize new native formats and transform the outcomes they can deliver for advertisers. Advertisement howdy! [Gaming & Esports]( [Why Turkey is becoming the Silicon Valley of mobile gaming]( Turkey’s gaming industry is mobile-first; few, if any, Turkish game developers focus on major console titles. Unlike console developers, who can spend years fine-tuning their games, mobile game developers are able to follow a spray-and-pray strategy, cranking out scores of mobile titles until one catches on. [Sponsored by Unruly]( [How brands are leveraging the power of ACR data on the open web]( TV viewership has reached all-time highs, but access to automatic content recognition data is often lagging. Marketers are turning to deduplicated viewership data to help. howdy! [Life Beyond the Cookie]( [Google readies new interest-based advertising in next phase of Privacy Sandbox experiments]( Google is trialing a new proposal in its Privacy Sandbox initiative called ‘Topics’ which it claims will facilitate interest-based advertising long after it sunsets third-party cookies in its Chrome browser in 2023. Advertisement [Sponsored by Adobe]( [Webinar: Advancing data collection strategies]( Join this virtual event on January 27 at 1 p.m. ET for a deep dive into how teams can improve their data collection and management practices. howdy! [Gaming & Esports]( [ReKTGlobal's diversified business model provides a road map for other esports 'holding' companies]( Unlike many esports orgs, ReKTGlobal is a diversified business with growing revenues. But it had to burn brand recognizability to get there. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Digiday+ Research: Agency remuneration models are poised to change in 2022]( Just around one third of agency respondents said that their agency’s remuneration strategies would stay unchanged. [All Latest Stories]( [Beyond Ads]( [How The Newsette’s founder earned $40M for the media company in 2021]( Daniella Pierson diversified her newsletter business by building a creative agency to better serve the media company's advertising clients. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](