‘The data strategies of these companies aren’t progressive enough’: 10 Confessions on the pivot to privacy

An inside view of how privacy changes are having big consequences throughout advertising. September 21, 2021 Google’s decision to postpone its cull on third-party cookies has kept worst-case scenarios at bay throughout the industry. In the latest in our Confessions series, we expose the hard truths about the industry’s attempts to reconcile privacy with personalization. This is the seventh piece of The Long Goodbye, our 10-part editorial series covering life after the third-party cookie. Visit [our continuously updated landing page here]( and read more below. - An [inside view of how privacy changes]( are having big consequences throughout advertising. - Part of a nascent government affairs and public policy team at Google, [Jess Miers is a die-hard fan of the 26-word law]( that gives legal cover to big tech platforms. - Music is a spectacle, but it’s also a deeply social experience, a pairing of traits that experts [believe make virtual concerts a perfect fit]( for companies looking to showcase the metaverse to skeptical users. - Maria Reeve [didn’t set out to become the first person of color to oversee]( the Houston Chronicle’s newsroom. But now that she is, she’s making it count. - The media industry is [trying to solve a long-standing challenge](: it is mostly white and male. Here's how some publishers are doing it. - This week, GARM and the ANA [announced they are working]( with Pernod Ricard to scale that initiative working with brands and social platforms as well as small and medium-sized businesses. More in this week's Digiday+ Marketing Briefing. - The Arena Group [owns and hosts the domains]( of over 200 sites and generated $143 million in revenue for the year ending June 30, 2021. Other things to know about - Join us next week at the [Digiday Publishing Summit]( in Miami, where we’ll discuss how publishers from around the world have emerged from the last year — of multiple crises — leaner, more agile and laser focussed on profit-driving business lines. - In a sea of data, marketers need compasses and sails — [AI solutions are helping them to navigate and change their approaches to data-driven campaigns](. Sponsored by IBM. - Shopping online boosted sales by nearly 33% in 2020; this year’s holiday sales are expected to boost the e-commerce boom. [Download this report from Modern Retail and Creator by Zmags for all the predictions](. Sponsored by Creator by Zmags. Top Stories Ivy Liu [Life Beyond the Cookie]( [‘The data strategies of these companies aren’t progressive enough’: 10 Confessions on the pivot to privacy]( An inside view of how privacy changes are having big consequences throughout advertising. howdy! [Transparency]( [Meet the 'absolutist' with the Section 230 tattoo on Google's new misinformation policy team]( Part of a nascent government affairs and public policy team at Google, Jess Miers is a die-hard fan of the 26-word law that gives legal cover to big tech platforms. [Sponsored by Acxiom]( [Report: How companies are solving for identity resolution]( Companies are seeking to master identity across ad tech ecosystems while adhering to consumer privacy standards. Download this report to learn how teams are succeeding with identity solution partnerships in 2021. Advertisement howdy! [Gaming & Esports]( [Why companies are using virtual concerts to introduce their users to the metaverse]( Music is a spectacle, but it’s also a deeply social experience, a pairing of traits that experts believe make virtual concerts a perfect fit for companies looking to showcase the metaverse to skeptical users. [Sponsored by OpenSlate]( [How video advertisers are maximizing results on social while mitigating risk]( In this report, experts put a spotlight on the essential steps every marketer can take to make the most of their digital video strategies on social media platforms with contextual targeting. howdy! [Modern Newsroom]( [‘A perfect time for someone like me to be in this role’: Maria Reeve is breaking barriers at the Houston Chronicle]( Maria Reeve didn’t set out to become the first person of color to oversee the Houston Chronicle’s newsroom. But now that she is, she’s making it count. Advertisement [Sponsored by Google]( [How retailers can be ready for holiday shoppers this year]( As the holiday season approaches and the pandemic continues to evolve, retailers want to know what to expect. howdy! [Vertical Media]( [Maven rebrands to The Arena Group and reorganizes around sports and finance]( The Arena Group owns and hosts the domains of over 200 sites and generated $143 million in revenue for the year ending June 30, 2021. howdy! [DIGIDAY+ MEMBER EXCLUSIVE]( [Marketing Briefing: 'Not a hypothetical problem': ANA CEO Bob Liodice on why there needs to be a unified effort to combat hate speech]( This week, GARM and the ANA announced they are working with Pernod Ricard to scale that initiative working with brands and social platforms as well as small and medium-sized businesses. [All Latest Stories]( [Modern Newsroom]( [‘A perfect time for someone like me to be in this role’: Maria Reeve is breaking barriers at the Houston Chronicle]( Maria Reeve didn’t set out to become the first person of color to oversee the Houston Chronicle’s newsroom. But now that she is, she’s making it count. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](