What is the fate of DMPs in a post-cookie world?

Since before the General Data Protection Regulation, people were either predicting or pronouncing the death of the Data Management Platform. That reckoning is here now. September 15, 2021 Audits get noticed only when things go wrong. So it stands to reason that marketers are scrambling to get them done for ad tech stacks that stand to be upended now that the data that powers them is increasingly bereft of the cookies and mobile identifiers that made it so rich in the first place. This is the third piece in our Long Goodbye series, covering life after the third-party cookie. Visit our continuously [updated landing page here](. Read more below. - Since before the General Data Protection Regulation, people were either predicting or pronouncing the death of the Data Management Platform. [That reckoning is here now](. - A House committee [passed a proposal to give the FTC $1 billion]( to staff a new privacy and data protection bureau. - Most metaverse platforms, such as Roblox and Minecraft, are designed primarily for fun, not work. But many of the builders of these virtual spaces [have organically realized their potential]( for meeting or coworking. - iOS 15 is Apple’s [latest push to make a world without individual tracking]( a reality and email marketers are talking about the impact it will have on their work. - The Digiday+ Future of TV Briefing [this week recaps what happened over the summer](, including the return of mega-merger mania, the sped-up upfront cycle, the flattening streaming landscape and TV's measurement melee. - Held on Sept. 14, the inaugural Fall Marketplace featured TV, streaming and digital video sellers [pitching their wares and industry executives discussing]( a range of topics. Here's our inside look on the event. Other things to know about - From Most Innovative Culture to Employer of the Year, the Worklife Awards will recognize the top employers and the values that make them unique. [View this year’s categories and submit by the last chance deadline this Friday.]( - As smartphone launch season approaches, [advertisers are planning across channels to capitalize on the buzz](. Sponsored by Google Retail. - From Glossy: Join this virtual event on September 29 at 1 p.m. EDT to [learn about the state of fashion and beauty and how the customer experience is evolving in 2021](. Sponsored by Talkwalker. Top Stories Ivy Liu [Life Beyond the Cookie]( [What is the fate of DMPs in a post-cookie world?]( Since before the General Data Protection Regulation, people were either predicting or pronouncing the death of the Data Management Platform. That reckoning is here now. howdy! [Data Regulation]( [Congress moves to give $1B to FTC to fund new bureau to protect privacy in tech platform era]( A House committee passed a proposal to give the FTC $1 billion to staff a new privacy and data protection bureau. [Sponsored by Eyeo]( [How advertisers can tell the difference between banner blindness and ad-aware consumers]( Advertisers who understand consumer motivations and preferences are gaining an edge by delivering noninvasive ads to win in the battle against banner blindness. Advertisement howdy! [Future of Work]( [Companies are coworking in the metaverse to stave off Zoom burnout and spark new types of collaboration]( Most metaverse platforms, such as Roblox and Minecraft, are designed primarily for fun, not work. But many of the builders of these virtual spaces have organically realized their potential for meeting or coworking. [Sponsored by Zephr]( [How publishers are bringing ‘zombie subscribers’ back to life and reducing churn]( The rise of subscribers who threaten to fall away in the next year threatens publisher revenue, and so publishers are doubling down on consistent, relevant value to justify subscription renewals. howdy! [Privacy]( [Cheat Sheet: Why email marketers are calling Apple's iOS 15 update 'a proverbial nail in the coffin']( iOS 15 is Apple’s latest push to make a world without individual tracking a reality and email marketers are talking about the impact it will have on their work. Advertisement [Sponsored by Piano]( [Survey: Solving data analytics challenges in 2021]( Publishers and brands: What steps are you taking to ensure online and offline data is being used appropriately and effectively at your company? Take this survey and we’ll send you a $5 Starbucks gift card. howdy! [Business of TV]( [Cheat Sheet: TV networks, video platforms and publishers pitch advertisers at the IAB's Fall Marketplace]( Held on Sept. 14, the inaugural Fall Marketplace featured TV, streaming and digital video sellers pitching their wares and industry executives discussing a range of topics. howdy! [Business of TV]( [Future of TV Briefing: How the TV, streaming and digital video industry spent its summer]( The Future of TV Briefing this week recaps what happened over the summer, including the return of mega-merger mania, the sped-up upfront cycle, the flattening streaming landscape and TV’s measurement melee. [All Latest Stories]( [Modern Newsroom]( [‘Journalism can only be as good as our newsroom culture’: Vox Media’s new editors-in-chief are redefining the roles]( The modern newsroom has more working against it than it did even a couple years ago and the new guard of editors-in-chief are now facing those challenges head on while leading by example. 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