As retailers hope for big holiday seasons, hiring remains a challenge

The push to move up holiday hiring is indicative of the staffing crunch retailers have been in for much of 2021. September 10, 2021 Historically, the only holiday messaging retailers have embraced before Labor Day are Christmas in July-themed sales. This year, however, retailers want job applicants to start thinking about their holiday plans before the summer is over. Read more below. - The push to move up holiday hiring [is indicative of the staffing crunch]( retailers have been in for much of 2021. - Gordon Borrell, CEO of media analysts Borrell Associates, said that until 2020, OOH in the U.S. was the only traditional medium that [had never seen total revenue decrease]( from year to year. - The IAB's Podcast Upfront [surfaced advertisers' struggle with fragmentation](, programmatic ad buying and contextual targeting in the audio space. - In the responses Discover Durham [received to its RFP](, one local agency stood out among the others, Raleigh, N.C.-based Walk West. - Given the stress of the COVID-19 variants and uncertainty [due to the ongoing pandemic](, as well as usual Q4 stresses, the potential for employee burnout is high at the moment. Other things to know about - From Modern Retail: The highly measurable reality of today’s advanced [TV advertising platforms is driving DTC brands’ TV budgets — and their ROAS](. Sponsored by Tatari. - WTF is a first-party media network? [Download this new guide to learn how data networks are changing in 2021](. Sponsored by Criteo. - The 2021 holidays are shaping up to be historic — now is the time to think about holiday marketing campaigns. [Use the strategies in this guide from Modern Retail and Zmags to get a head start](. Sponsored by Creator by Zmags. Top Stories Ivy Liu [Modern Retail]( [As retailers hope for big holiday seasons, hiring remains a challenge]( The push to move up holiday hiring is indicative of the staffing crunch retailers have been in for much of 2021. howdy! [What Comes Next]( [PQ Media predicts digital out-of-home growth will fuel the industry’s recovery after its worst drop ever]( Gordon Borrell, CEO of media analysts Borrell Associates, said that until 2020, OOH in the U.S. was the only traditional medium that had never seen total revenue decrease from year to year. [Sponsored by Omeda]( [Brand playbook: Taking audience strategies to the next level]( CDPs can centralize data insights for personalized, highly targeted messages that resonate with audiences and inspire action. Advertisement howdy! [Audio Anywhere]( [Cheat Sheet: Industry executives lament podcast advertising’s challenges during the IAB’s Podcast Upfront]( The IAB’s Podcast Upfront surfaced advertisers’ struggle with fragmentation, programmatic ad buying and contextual targeting in the audio space. [Sponsored by Google]( [Report: ‘Digital seniors’ are shifting away from from traditional TV]( Marketers like the team at Aetna are tracking the rise of the “digital senior” and they’re making changes to their TV strategies to meet older audiences in online spaces. howdy! [Agency Culture]( [Why the DE&I efforts of one agency became the deciding factor in it winning new business]( In the responses Discover Durham received to its RFP, one local agency stood out among the others, Raleigh, N.C.-based Walk West. Advertisement [Sponsored by Video Intelligence]( [Video is helping publishers take a user-first approach to monetization]( For publishers, video is increasingly the avenue to high-quality, uber-relevant content while satisfying the commercial team’s need for KPIs and revenue. howdy! [Gaming & Esports]( [In Asia and beyond, mobile gaming is on the rise — and esports organizations are starting to take notice]( Though the mobile gaming market is dominated by casual players, competitive mobile gaming is slowly growing into a significant facet of the space. To reach those player large game developers are getting into mobile esports howdy! 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