Cheat Sheet: NewFronts’ final day showcased the merging of TV, streaming and social video

TikTok touted its platform as TV-like, while Meredith talked up People TV and NBCUniversal introduced a streaming ad format to emulate linear TV. May 07, 2021 The first three days of the Interactive Advertising Bureau’s NewFronts demonstrated how the TV and digital video industry is flattening among traditional TV, streaming and social video companies. As if to put a point on the mashup, the event’s fourth and final day featured a social video platform, publishers and a TV network group sharing the virtual stage. Read more below. - TikTok [touted its platform as TV-like](, while Meredith talked up People TV and NBCUniversal introduced a streaming ad format to emulate linear TV. - In the pandemic, elite schools [have created online offerings](. But they face a new challenge in the form of influencer cohort courses — which are selling like hot cakes. - As more people [become vaccinated]( from the Covid-19 pandemic, marketers look to a return to travel domestically and internationally. - A premium news bundle [is still a ways off](, after Subscribd — a bundle of premium news publishers — took off among consumers, but not media companies. - Now that shops [are opening back up]( and people are getting closer to a return to normalcy post-vaccination, those early “winners” are seeking to retain the customers they gained over the last year. - Slate is seeing green [with the launch of its new advice column]( on money. It's taking learnings from its long-standing advice column, Dear Prudence, to make its next move. - Hunting and target shooting bow maker Pure Archery Group [has gleaned first-party data]( through pandemic store pickups and influencer tie-ins. Please check out our sister site, Glossy, and its new vertical, Pop — your go-to resource for all-things influencers, platforms and trends transforming fashion and beauty. Glossy Pop kicks off with a comprehensive look at the impressive Gen-Z names who are defining beauty. Take [a look here](. Other things to know about - AMC Networks, Barkley and GoDaddy are Digiday Content Marketing Awards winners. [See all of the winning campaigns here](. - The Company Store revamped its CX strategy to cater to pandemic-era shoppers. [Here’s how the 110-year-old brand aims to stand out in the home decór category](. Sponsored by Criteo. - Pandemic-era consumers want more than the standard in-store or online shopping options. [Download this guide from Modern Retail and Adobe to learn how retailers can create an omnichannel experience for all types of shoppers](. Sponsored by Adobe. Top Stories Ivy Liu Business of TV [Cheat Sheet: NewFronts’ final day showcased the merging of TV, streaming and social video]( TikTok touted its platform as TV-like, while Meredith talked up People TV and NBCUniversal introduced a streaming ad format to emulate linear TV. howdy! Future of Work [Influencers are creating million-dollar incomes selling their expertise via online courses]( In the pandemic, elite schools have created online offerings. But they face a new challenge in the form of influencer cohort courses — which are selling like hot cakes. Sponsored by StackAdapt [Report: In spite of previous and current challenges, agency optimism is on the rise]( In a new survey, 70% of agencies surveyed are expecting to pitch more and win more business in 2021, and 71% of brands say they are going to spend as much or more on agencies. Advertisement howdy! Brands in Culture ['Return of travel depends on their success': How marketers are promoting tourism as Covid vaccination ramps up]( As more people become vaccinated from the Covid-19 pandemic, marketers look to a return to travel domestically and internationally/ Sponsored by Nova Social Display [How brands are leading the conversation around better creative]( New conversations about creative standards in digital advertising are being led not by the IAB, not by the walled gardens, but by brands. howdy! Subscriptions [The Subscribd dilemma: Premium news bundles a ways off]( A premium news bundle is still a ways off, after Subscribd — a bundle of premium news publishers — took off among consumers, but not media companies. Advertisement Sponsored by Permutive [New research: How the industry is tackling data deprecation]( The elimination of third-party cookies is transforming digital marketing, giving brands and publishers a chance to embrace identity solutions that protect consumer data. This new guide provides insight into data strategies based on first-party data and identity challenges. howdy! DTC Era [Archery brand goes on first-party data expedition, but Google scores, too]( Hunting and target shooting bow maker Pure Archery Group has gleaned first-party data through pandemic store pickups and influencer tie-ins. howdy! Brands in Culture ['Pretty dramatic shifts': 1-800 Contacts CMO on the changing media landscape amid privacy changes and a return of normalcy]( Now that shops are opening back up and people are getting closer to a return to normalcy post-vaccination, those early “winners” are seeking to retain the customers they gained over the last year. [All Latest Stories]( content and commerce [How the Try Guys took their YouTube channel and turned it into a media company and a TV deal]( In the last episode of the creator series, the Try Guys talk about allowing passion to guide their company's growth. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](