'Always a straight shooter': How Campbell Brown is working to close the trust gap between publishers and Facebook

Campbell Brown did not cut her teeth in Silicon Valley like many of her Facebook counterparts. Her background in journalism is what gives the social platform a stronger hand when working publishers. April 23, 2021 Facebook’s Campbell Brown, now vp of global news partnerships, has always made waves. In 2018, she told a room full of publishers that she’d be "holding your hands with your dying ­business like in a hospice.” These days, publishers and other industry leaders told Digiday that she is not, in practice, as threatening as those words might’ve seemed. "Publishers appreciate her bluntness because we're all so used to having ridiculous, happy talk" from platform executives, said The New York Times media columnist Ben Smith. Read more below. - Campbell Brown [did not cut her teeth in Silicon Valley]( like many of her Facebook counterparts. Her background in journalism is what gives the social platform a stronger hand when working with publishers. - Verizon [is rolling out seven new spots this weekend]( including five during the Oscars awards ceremony. One, in particular, is set to air throughout the weekend as part of that campaign. - Companies [are being asked, pressured and regulated]( to take a stand — or at least not stand back — on everything from data privacy to voting rights, diversity to sustainability. That has made responsible spending more important than ever. - Lately Snap [has been more like a digital department store](, gobbling up startups that facilitate product try-ons and virtual showrooms. - Food52's program for creators [has drawn in $2 million from brands]( in seven months, and gives independent creators the opportunity to profit from the company's growth. - The New York Times [can take a stance against]( cookie-replacing IDs because of its successful subscription business, but the position could be risky for its advertising business. Other things to know about - Premium content, personal relevance and social connections are driving attention among Facebook Watch audiences. [This new interactive infographic shows their daily routine — and the data emerging from it](. Sponsored by Facebook. - For retailers, if chargeback rates are skyrocketing, that’s a pitfall of not focusing on fraud mitigation, say the experts in this report. [Download the new study from Modern Retail, sticky.io & Kount to learn what can help](. Sponsored by sticky.io and Kount. - COVID-19 has changed everyday behaviors, including how people consume media. Download this white paper to learn [how the pandemic has impacted the international media landscape](. Sponsored by YouGov. Top Stories Publishing in the Platform Era ['Always a straight shooter': How Campbell Brown is working to close the trust gap between publishers and Facebook]( Campbell Brown did not cut her teeth in Silicon Valley like many of her Facebook counterparts. Her background in journalism is what gives the social platform a stronger hand when working publishers. howdy! Brands in Culture ['We still see value in live': Inside Verizon’s Oscars advertising strategy]( The brand is rolling out seven new spots this weekend including five during the awards ceremony and one set to air throughout the weekend as part of its Oscars campaign. Sponsored by Polar [How brands are leading the conversation around better creative]( New conversations about creative standards in digital advertising are being led not by the IAB, not by the walled gardens, but by brands. Advertisement howdy! Brands in Culture ['There are no more excuses': Advertisers try to overcome the fallacy of ethical media buying]( Companies are being asked, pressured and regulated to take a stand — or at least not stand back — on everything from data privacy to voting rights, diversity to sustainability. That has made responsible spending more important than ever. Sponsored by Mimconnect [The truth about making DEI initiatives successful]( Nearly a year after the killing of George Floyd and social unrest forced companies to be held accountable for DEI inaction, here’s how they can continue to advance internal programs. howdy! Content & Commerce [Cheat Sheet: Snap's e-commerce focus keeps up momentum in first-quarter earnings]( Lately Snap has been more like a digital department store, gobbling up startups that facilitate product try-ons and virtual showrooms. Advertisement Sponsored by Facebook Audience Network [How immersive ad formats are enriching the monetization mix]( Rewarded video increasingly proves to be a flexible ad format that can be highly effective for marketers and publishers, while bringing deeper engagement for players. howdy! Programming & Production [Food52 expands creator program, banking on talent to help draw in more money and eyeballs]( Food52’s program for creators has drawn in $2 million from brands in seven months, and gives independent creators the opportunity to profit from the company’s growth. howdy! Life Beyond the Cookie [The New York Times says it won't use identity tech like Unified ID 2.0]( The New York Times can take a stance against cookie-replacing IDs because of its successful subscription business, but the position could be risky for its advertising business. [All Latest Stories]( Modern Newsroom [Heated founder Emily Atkin shows what it takes to make the transition from staff writer to Substacker]( Substack is now a full-time job for Emily Atkin and her subscriber base has grown large enough for her to hire her first employee. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](