'They don't really want me to have a voice': Black women in PR say they feel isolated, held to different standards from their colleagues

Black women who Digiday spoke to believe PR agencies need to reexamine internal culture and hiring practices to become more inclusive. February 25, 2021 [PRESENTED BY]( As a Black public relations executive who has worked at major PR firms as well as inside ad agencies, Lisa (whose name has been changed) has felt isolated and taken note of how she’s often held to different standards than that of her white colleagues. “It’s really hard to thrive in those environments when there’s no one who will take you under their wing, show you the ropes and mentor you,” said Lisa. Without that mentorship, Lisa has felt isolated throughout her career in PR and believes she has not been given the same opportunities as her white colleagues even when she’s performing at the same level or better. Read more below. - Black women who Digiday spoke to believe [PR agencies need to reexamine internal culture]( and hiring practices to become more inclusive. - For Digiday+ members, publishing execs today face big questions about [how to value their audiences]( and who holds the keys to that value. - Italian football club AC Milan has joined the likes of Chelsea, Real Madrid, Barcelona F.C and Bayern Munich in [owning its production arm](. - Publishers, ad tech firms and ad agencies say they felt a [bigger hit from opt-ins in Europe]( than from opt-outs in California. - One DTC wine brand is looking to invest more heavily in [SMS and text messaging communication]( to reach users and grow its first-party data. Other things to know about - Join us at Amazon U: Advertising Beyond Search, for a unique one-day course on where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences and much more. [Secure your spot here](. - Join this virtual live panel on Feb. 25 to explore real examples of how companies from various industries and business models are using CDPs to support key programs [tied to their business growth initiatives](. Sponsored by BlueConic. - The shipping experience is the final critical step in the customer journey for online retailers, and it’s within the post-purchase experience that [retailers can build long-term loyalty in 2021](. Sponsored by Sendle. Top Stories Equality and Opportunity ['They don't really want me to have a voice': Black women in PR say they feel isolated, held to different standards from their colleagues]( Black women who Digiday spoke to believe PR agencies need to reexamine internal culture and hiring practices to become more inclusive. howdy! DIGIDAY+ MEMBER EXCLUSIVE [Media Briefing: 'I literally didn't sleep last night': Publishers share their concerns about the future of data]( Publishing execs today face big questions about how to value their audiences and who holds the keys to that value. Sponsored by Tipser [Shoppable content isn’t new, but it’s changing in 2021]( Brands and retailers have been collaborating with publishers on content commerce for some time, but the strategies behind shoppable content are significantly changing. Download this new report to learn how advertisers are approaching content commerce in 2021. Advertisement howdy! Brands in Culture ['We need to see ourselves as a media business': AC Milan's endgame for content]( Italian football club AC Milan has joined the likes of Chelsea, Real Madrid, Barcelona F.C and Bayern Munich in owning its production arm. Sponsored by Celtra [Publishers’ webinar: How to build high-impact immersive campaigns]( Every advertiser is competing for attention across site content and increasingly restricted publisher environments. To win their spend, publishers must help provide a competitive edge. Join this webinar on March 16 at 1 p.m. EDT to learn how. howdy! Publishing in the Platform Era [California's privacy law has had 'no impact' on ad revenues or inventory, but indirect effects could hurt]( Publishers, ad tech firms and ad agencies say they felt a bigger hit from opt-ins in Europe than from opt-outs in California. Advertisement Sponsored by The Media Trust [Report: How publishers are navigating the vendor landscape in the GDPR era]( In this new report based on survey research into publishers, learn the most effective tactics publishers — and their partners everywhere — are using to steer clear of non-compliant vendors in the GDPR era, and how they’re adapting to the IAB’s new TCF 2.0 consent framework. howdy! DTC Era [How a DTC wine brand is finding first-party data in SMS]( One DTC wine brand is looking to invest more heavily in SMS and text messaging communication to reach users and grow its first-party data. howdy! Publishing on Facebook [Cheat sheet: Facebook brings news back to platform in Australia – who it includes and under what terms – remains murky]( Facebook will still have to pay publishers directly for content. But the payments will reinforce power structures rather than upset them. [All Latest Stories]( Beyond Ads [‘We shouldn’t have to go on so many first dates’: How Bustle Digital Group is wooing advertisers]( BDG's CRO Jason Wagenheim discusses trading RFPs for relationships and expanding ad categories through M&A this year. You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](