For BuzzFeed's business, revenue growth but more competition and pressure to diversify

[Digiday Daily] BuzzFeed has a big business, [but it's not as special anymore.]( Facebook feed casualties have piled up, from Little Things to Mic to Cooking Panda. But for Attn, a four-year-old social news publisher that once boasted a quarter billion video views a month on Facebook, [the past year has been about adjusting on the fly and diversifying its business.]( [Spotify]( has shifted its focus to growing its ad business since most of Spotify's revenue comes from the ad-free, subscription product. For Digiday+ members: Platforms are notorious for offering advertisers free tools that also, surprise, collect data for the platforms. [Amazon is no different.]( Enter the [Digiday Content Marketing Awards]( before tonight's early deadline to save $150 per entry and you could join a group of past winners that includes Coca-Cola, R/GA, Amazon and more. Advertisement   [For BuzzFeed's business, revenue growth but more competition and pressure to diversify]( Sahil Patel BuzzFeed has a big business, but it’s not as special anymore. ['We were never naive': Formerly Facebook-first, Attn recalibrates]( Max Willens In the past year, Attn has been about adjusting on the fly and diversifying its business.   [Survey: How are publishers using data to diversify their revenue?]( Sponsored Content Permutive As revenue diversification becomes a major priority for publishers, so does the need for a single customer view. Help us discover the importance of, and barriers to, a single customer view and how close publishers are to achieving it. Take this quick survey and you’ll receive a free Starbucks gift card upon completion. Sponsored by Permutive. [Spotify plans to add interest-based targeting to its self-serve platform]( Kerry Flynn Spotify has shifted its focus to growing its ad business since most of Spotify's revenue comes from the ad-free, subscription product. [Pitch deck: How Amazon is pitching its attribution tool]( Seb Joseph Some advertisers worry the data from Amazon Attribution could benefit the site more than it does them. [How to effectively implement downloadable video]( Sponsored Content Penthera Video download is experiencing a rise in popularity and as a result, countless apps are adding downloadable content. However, implementing a download engine for a video streaming app without proper knowledge can result in disaster. Sponsored by Penthera. [Back to the future: Advertising in 2019]( Sponsored Content Unruly As Google and Amazon grew in power and influence, 'brand bypass' set in, making it harder than ever for advertisers to grow their market share by engaging light buyers. The future could look bleak. But hope exists for advertisers -- they just need to embrace brand basics. Sponsored by Unruly.     [Events Title]   October 15 - 17, 2018 [Digiday Media Buying Summit]( Austin, TX   Regular Deadline: February 1, 2019 [Digiday Content Marketing Awards](   Regular Deadline: February 1, 2019 [Digiday Media Awards Europe](     [ALL EVENTS](     You received this email because you’re a member of the Digiday community [Digiday Media]( 1 Liberty Plaza New York, Ny 10006 [Change your email preferences or unsubscribe]( [Forward this email]( to a friend Did someone forward this to you? [Subscribe here](. ` [Unsubscribe from all Digiday emails](