The GDPR is coming and will change Facebook ad targeting

[Digiday Daily] Under the [looming General Data Protection Regulation](, Facebook will neither be able to collect and use data to behaviorally target ads, nor bundle consent to serve personalized ads. "If you want to own a certain topic or certain area of premium, Twitter has options." Advertisers like Wendy's and TD Ameritrade are [having success with Twitter's live shows](. The ad agency model is under more scrutiny in the wake of Martin Sorrell's departure from WPP. Here are the [five biggest issues]( the model faces. Nearly a year ago, the Interactive Advertising Bureau's Tech Lab launched ads.txt to combat programmatic ad fraud. But [19 percent of advertisers]( still don't know what it is. "Most digital-first news and media organizations are not there yet in terms of their relationship [with their audience]." In the [latest episode of the Digiday Podcast](, HuffPost CEO Jared Grusd explains why subscriptions won't work for most publishers. [Reserve your spot at the Glossy Summit]( for the chance to connect with executives from Nordstrom, Kate Spade, Fossil and more. Which Digiday Awards categories give you the best chance to win? [Answer a few questions and find out](.   [The GDPR is coming and will change Facebook ad targeting]( Jessica Davies “GDPR and the draft ePrivacy Regulation create significant risk to Facebook's business of tracking consumers across the web.” [Twitter bright spot: Big advertisers like its slate of live shows]( Kerry Flynn While Twitter has long been heralded for real-time moments, some brands have found success within the platform's TV-like offering. Advertisement   [Beyond A and B: How marketers test ads in the omnichannel era]( Sponsored Content Thunder Marketers are starting to test ads using methods such as impression-based creative rotation testing, cookie-based testing and people-based testing, but are doing so without a clear strategy. How do they know which tactic is actually working? More importantly, how do marketers know if the "right" ads are reaching the target audience? Get the guide. Sponsored by Thunder. [From transparency to in-housing: The 5 biggest issues facing the ad agency model]( Seb Joseph WPP is not the only holding company struggling to re-evaluate its conglomerate strategies. [Ads.txt has gained adoption, but 19 percent of advertisers still haven't heard of it]( Tim Peterson Nearly a year after ads.txt was introduced, publisher adoption has increased but one-fifth of ad buyers still don’t know what it is. [Infographic: Surviving the brand safety crisis]( Sponsored Content GumGum Seventy-five percent of professionals in media and marketing have experienced at least one brand-unsafe exposure. Even more alarming: Only 15 percent are doing anything to limit their risk. Check out more stats, along with tips to keep your brand safe, in this interactive infographic. Sponsored by GumGum. [Master mobile measurement to transform customer relationships]( Sponsored Content Tune The future of marketing is mobile. With consumers carrying around smartphones at all times, your brand could be inches from their fingertips -- but that means nothing without proper measurement. Get the guide. Sponsored by TUNE. Advertisement     [Careers Title](   April 17, 2018 [Digital Sales Manager]( WRBL TV Columbus, GA   April 17, 2018 [Marketing Manager]( MarketMuse New York, NY   April 16, 2018 [VP, Audience Development/Creative Services]( KTRK-TV ABC13 Houston, TX     [ALL CAREERS](     [Events Title]   April 19, 2018 [Digiday Hot Topic: Remaking Retail]( Sydney, Australia   April 25 - 27, 2018 [Digiday Programmatic Marketing Summit Europe]( Estoril, Portugal   May 1, 2018 [Digiday Hot Topic UK: GDPR]( London, UK     [ALL EVENTS](   [Digiday Media]( 26 Mercer Street, 4th Floor New York, NY 10013 Did someone forward you this email? [You can subscribe for yourself here](. If you believe this has been sent to you in error, you can [unsubscribe here]( [View in your browser](