'Not for the faint of heart': Publishers scramble to make their annual sales numbers

[Digiday Daily] While the holidays are a time to feel gratitude for some, it's [crunch time for sellers of media]( to make up for lost revenue ground or maximize their bonuses by Dec. 31. "We're trying to put pressure on them": Companies that have sold shows to Facebook are pushing it to let them [sell their own mid-roll ads and sponsorships]( for Watch shows. Copyranter breaks down nine ads from this year that made him wonder, "[What The actual Fudge were you thinking, brands](?" Ninety percent of media executives in a Digiday survey indicated they believe [Amazon can threaten the Facebook-Google duopoly](. Subscribe to Digiday+ to learn more about the growth of Amazon's ad business. "An air of calmness and pragmatism": German media businesses are treating the General Data Protection Regulation as business as usual. Here's why they're [more relaxed about the GDPR]( than their peers in other countries. Don't miss the Digiday Marketing Summit, taking place next week from Dec. 5 - 7. Brands like McDonald's, HelloFresh, Boxed, Belkin and much more will be there to share how they are marketing in a platform world. [Reserve your spot now](. The Interactive Advertising Bureau pinned the total cost of combating malvertising at $1.1 billion. To learn about just what it takes to hack into a publisher platform and how publishers can keep their readers safe, [download the guide now](. Sponsored by GeoEdge.   ['Not for the faint of heart': Publishers scramble to make their annual sales numbers]( Lucia Moses For media sellers facing the possibility of missing their year-end goal, the fourth quarter is a mad scramble to fill a revenue hole. [Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows]( Sahil Patel Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. Advertisement   [Marketing intelligence for a new age: Delivering on the promise of people-based marketing]( Sponsored Content Visual IQ Join Visual IQ's CMO, Wayne St. Amand to learn about how marketing intelligence lets you optimize budget across touchpoints while helping to orchestrate complex consumer experiences that drive business results. Register for the webinar today. Sponsored by Visual IQ. [Copyranter's 9 most WTF ads of 2017]( Mark Duffy What The actual Fudge were you thinking, brands? [Digiday Research: 90 percent of media execs think Amazon can threaten the duopoly]( Mark Weiss Ninety percent of executives at the Digiday Programmatic Media Summit think Amazon poses a credible threat to the Facebook-Google duopoly. [Seeking balance in programmatic quality and scale]( Sponsored Content Taykey Nearly 90 percent of marketers feel forced to choose between developing quality or scale in a programmatic environment. But how do you achieve both quality and scale without having to compromise one for the other? Get the report. Sponsored by Taykey. [How Plum Organics gave parents a sexy pep talk to boost its brand]( Sponsored Content Hightail This is Co-Produced, the podcast about the many hands that make cool things, and how they come together. In this episode, Digiday Award Finalist Something Massive and baby food company Plum Organics get real with parents about the importance of “getting down.” Sponsored by Hightail. Advertisement     [Careers Title](   December 1, 2017 [Php developer]( Glossy   December 1, 2017 [Test Javascript developer]( Glossy Odessa   November 29, 2017 [Account Director, Publisher Partnerships]( Taboola Seattle, WA     [ALL CAREERS](     [Events Title]   November 30, 2017 [Tearsheet Hot Topic: Mobile Payments]( New York, NY   December 5 - 7, 2017 [Digiday Marketing Summit]( Nassau, Bahamas   REGULAR DEADLINE: December 15, 2017 [Digiday Publishing Awards](     [ALL EVENTS](   This email was sent to {EMAIL}. If you are no longer interested you can [unsubscribe instantly](.