What a second Trump presidential term means for media and advertising

Donald Trump is poised to take the reins of the U.S. presidency for a second term, and this time, the impact on the media and advertising industries is set to be significantly more profound. November 07, 2024 [PRESENTED BY]( [What a second Trump presidential term means for media and advertising]( Donald Trump is poised to take the reins of the U.S. presidency for a second term, and this time, the impact on the media and advertising industries is [set to be significantly more profound](. Additional coverage: - Last week, Samba TV confirmed its purchase of Semasio, a development that dealmakers hope represents the recent trickle of mergers and acquisitions in ad tech that will [flow into a more consistent pipeline](. - Acadia's Jared Belsky is fomenting awareness of — and resistance to — principal-based media on the part of agencies for their clients. And [he’s going public with his efforts]( starting today. - [This week's Digiday+ Media Briefing]( recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. - As the industry evolves, there are now more ways to differentiate between the [types of content coming from creators and influencers](. Take our brief [survey on DSPs](. Other things to know about - Enter the [Digiday Awards Europe]( for the chance to be recognized as the best in media and marketing alongside past winners including Adidas, CNN and more. Last chance to submit is Friday, November 29. - By strategically assessing their tech stacks, marketers are [creating engaging consumer experiences]( with AI-powered targeting and first-party data strategies. Sponsored by GumGum. - Many brands exclude news from their marketing mix over brand suitability concerns, however, avid news readers [pay close attention to the content they engage with]( and the advertising alongside it. Sponsored by The Washington Post. Top Stories [Brands in Culture]( [What a second Trump presidential term means for media and advertising]( Donald Trump is poised to take the reins of the U.S. presidency for a second term, and this time, the impact on the media and advertising industries is set to be significantly more profound. SPONSORED BY [Logo]( [How Paramount Advertising is unlocking the power of performance for marketers]( [img]( As marketers and advertisers look to drive outcomes and access real-world performance data for their campaigns, the latest innovations in TV are drawing their attention. With enhanced attribution solutions, ad effectiveness and expanded shoppable capabilities, Paramount is transforming its expansive premium content into shoppable, measurable and targetable opportunities. In addition, Paramount Brand Studio leverages its popular hits to create custom-branded content and integrated marketing solutions, making its partners a part of the cultural conversation. [Learn more]( howdy! [Strategizing for the Future]( [The number of ad tech mergers and acquisitions is developing from a trickle to a steady flow]( Some companies in the space are even talking about public listings. [Sponsored by Piano]( [How publishers power omnichannel audience activations]( When publishers fail to activate data properly, they leave money on the table and hand it to competitors. howdy! [Agency Culture]( [One media agency gets vocal against principal media — and hopes others will too]( Acadia’s Jared Belsky is fomenting awareness of — and resistance to — principal-based media on the part of agencies for their clients. And he’s going public with his efforts starting today. [Sponsored by Simpli.fi]( [Placing CTV at the center of media plans is boosting advertising performance]( CTV advertising is more efficient than linear TV, and as of this year captures a bigger audience. Learn best practices for efficient targeting, privacy compliance and accessing premium inventory. howdy! [The Programmatic Publisher]( [Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices]( This week’s Media Briefing recaps what publishers had to say behind closed doors during last week’s Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Advertisement [Sponsored by Marigold]( [Why relationship marketing is key to winning customer loyalty]( Investments in digital channels and sophisticated engagement programs are paying off for retailers and brands like Walmart, CVS and Chewy. howdy! [The Creator Economy]( [Why the ad industry is redefining what it means to be a creator vs. influencer]( As the industry evolves, there are now more ways to differentiate between the types of content coming from creators and influencers. howdy! [Marketing on Platforms]( [Advertisers grow spending in Amazon DSP as adoption increases]( Amazon’s ads business has flourished in spite of its ad tech over the years not because of it. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. 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