Presidential candidate endorsements boost subscriber conversions and donations at some publishers

While The Washington Post and the LA Times have lost subscribers due to their decision not to endorse a presidential candidate in this year’s election, publishers like the Guardian and The Philadelphia Inquirer have brought in revenue by committing to their endorsements. October 31, 2024 [PRESENTED BY]( [Presidential candidate endorsements boost subscriber conversions and donations at some publishers]( While [The Washington Post and the LA Times have lost subscribers]( due to their decision not to endorse a presidential candidate in this year's election, publishers like the Guardian and The Philadelphia Inquirer have brought in revenue by committing to their endorsements. Additional coverage: - [This week’s Digiday+ Media Briefing]( looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits. - Mounting legal pressure and potential AI competition [hasn’t slowed down Google’s ads business]( — or at least not yet. - [Criteo posted mixed results]( for the three months ending Sept. 30. Revenues were $459 million, representing a 2% annual decline, although gross profit increased 13% to $232 million during the period. - The build-up to the U.S. presidential election has almost reached its peak, and [publishers' activity on the social platform formerly known as Twitter has shown a similar rise]( — but the group remains hesitant to actually invest money in X. There's still time to [take our survey on DSPs](. 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Top Stories Ivy Liu [Modern Newsroom]( [Presidential candidate endorsements boost subscriber conversions and donations at some publishers]( While The Washington Post and the LA Times have lost subscribers due to their decision not to endorse a presidential candidate in this year’s election, publishers like the Guardian and The Philadelphia Inquirer have brought in revenue by committing to their endorsements. SPONSORED BY [Logo]( [How immersion elevates ad performance for marketers]( [img]( As ad spend rises and capturing consumer attention becomes more challenging, gaming offers a unique opportunity for brands to stand out. Activision Blizzard Media’s latest research, “Play It Forward: How Gaming Immersion Unlocks Player Attention,” reveals how gaming immersion drives sustained attention, boosting key metrics like recall, purchase intent and sales. Explore the full infographic and learn how gaming elevates marketing campaigns. [Learn More]( howdy! 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[Publishing in the Platform Era]( [Digiday+ Research: Publishers' use of X rebounds ahead of the election, but they're still not spending money there]( The build-up to the U.S. presidential election has almost reached its peak, and publishers’ activity on the social platform formerly known as Twitter has shown a similar rise — but the group remains hesitant to actually invest money in X. howdy! [Publishing in the Platform Era]( [Here’s how the Daily Mail intends to tackle election coverage on TikTok]( The publication recently amassed 20 million followers across its 12 TikTok accounts. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006 [Forward to a Friend](