This startup is creating an AI training data marketplace to help creators and companies buy and sell licensed content

Trainspot is launching a two-sided marketplace to help people monetize their IP and help companies source data for AI applications. October 29, 2024 [PRESENTED BY]( [This startup is creating an AI training data marketplace to help creators and companies buy and sell licensed content]( Trainspot is [launching a two-sided marketplace]( to help people monetize their IP and help companies source data for AI applications. Additional coverage: - To sell its retail media network to advertisers, [Walmart Connect placed its bet on Rich Lehrfeld](, svp and general manager of Walmart Connect. - Brands are [readying their gift guides and haul and unboxing social marketing content]( for the holidays, while watching old-school marketing tactics like catalogs closely and potentially putting a bit less emphasis on e-commerce. - The latest version of [Adelaide's AU attention metric was developed in partnership]( with a variety of publishers (including the New York Times Co. and The Wall Street Journal) after Adelaide rolled out a publisher product earlier this year. - As creators have become more important for politicians, marketers and agency execs have to navigate the ripple effects of that shift, namely that it’s more likely for creators to be talking about politics or sharing political views in some way, especially in the coming week. [More in this Digiday+ Marketing Briefing.]( Got a minute? [Take our brief DSP survey.]( Other things to know about - Attend the Digiday Programmatic Marketing Summit, December 3-5 in Nashville, for the opportunity to network with programmatic leaders from VaynerMedia, OMD and more through one-on-one meetings and more. [Secure your passes now](. - Using AI to analyze vast amounts of first- and second-party data in real-time [uncovers patterns and optimizes targeting strategies](, leading to more personalized ads, better performance and, ultimately, higher ROI. Sponsored by Yahoo. - For enterprise and mid-market companies, proving ROI is essential. This benchmark report provides [industry-specific insights]( crucial to maximizing returns. Sponsored by Klaviyo. Top Stories Ivy Liu [Beyond Ads]( [This startup is creating an AI training data marketplace to help creators and companies buy and sell licensed content]( Trainspot is launching a two-sided marketplace to help people monetize their IP and help companies source data for AI applications. SPONSORED BY [Logo]( [How immersion elevates ad performance for marketers]( [img]( As ad spend rises and capturing consumer attention becomes more challenging, gaming offers a unique opportunity for brands to stand out. Activision Blizzard Media’s latest research, “Play It Forward: How Gaming Immersion Unlocks Player Attention,” reveals how gaming immersion drives sustained attention, boosting key metrics like recall, purchase intent and sales. Explore the full infographic and learn how gaming elevates marketing campaigns. [Learn More]( howdy! [Retail Revolution]( [What Rich Lehrfeld's media buying background means for Walmart RMN business]( Lehrfeld has a background in media buying, switching to selling media after a 25-year-run and giving him experience on both sides of the aisle. [Sponsored by Simpli.fi]( [How CTV positively impacts television ad metrics across the board]( With more people streaming TV content than watching linear TV, CTV’s targeting and reporting tools are making broader TV campaigns more efficient. howdy! [Beyond Ads]( [Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing]( Brands are readying their gift guides and haul and unboxing social marketing content for the holidays, while watching old-school marketing tactics like catalogs closely and potentially putting a bit less emphasis on e-commerce. [Sponsored by GumGum]( [Why contextual works better when leveraged with other data]( While contextual advertising is rising in popularity, it is often limited in scale and constrained to more obvious placements. howdy! [Future of Measurement]( [Adelaide becomes the first attention metrics firm to enter the MRC accreditation process]( the latest version of Adelaide’s AU attention metric was developed in partnership with a variety of publishers (including the New York Times Co. and The Wall Street Journal) after Adelaide rolled out a publisher product earlier this year. It’s also using outcome data from the company’s acquisition of data firm Rita earlier this year. Advertisement [Sponsored by Amazon Ads]( [Marketers are re-evaluating their DSPs as digital advertising continues to shift]( As marketers face numerous changes, they’re scrutinizing their DSPs to determine whether those current solutions will help them build for the long term. howdy! [The Creator Economy]( [Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears]( As creators have become more important for politicians, marketers and agency execs have to navigate the ripple effects of that shift, namely that it’s more likely for creators to be talking about politics or sharing political views in some way, especially in the coming week. howdy! [Marketing on Platforms]( [Two years post acquisition, and X's relationship with advertisers has never been more complex]( Now, as the dust settles, concerns about advertising on the platform remain unresolved. [All Latest Stories]( You received this email because you’re a member of the Digiday community. If someone forwarded this to you, [subscribe for yourself here](#). [Unsubscribe from this newsletter or update your preferences](. I don't want to hear from Digiday anymore. [Stop receiving all Digiday emails](. 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