Advertising Week Briefing: The definitive Digiday guide to what’s in and out at Advertising Week 2024

If you'd like to continue receiving the Advertising Week Briefing, sign up [here](. Advertising Week Briefing Presented by The definitive Digiday guide to what’s in and out at Advertising Week 2024 By: Digiday Staff This year's Advertising Week will kick off on Monday in Manhattan. To get ahead of the event, here's what Digiday predicts will be in and out of the conference. In Holcos talking up creativity Out Holcos talking up AI In Retail media concerns Out Retail media hype In Discussing fractional CMOs Out Discussing rock-star CMOs In Brands hedging diversity commitments Out Brands trumpeting diversity commitments In Talking about the Amazon upfront Out Talking about the Netflix upfront Presented By [LEARN MORE]( In Resurgence of brand building Out Focus on performance marketing In Nostalgia overload Out Taking risks with new ideas In AI courting ad dollars Out AI is just a tool In Sports orgs betting on creators for growth Out Entertainment cos betting on creators for growth In Partnering with viral creators Out Ignoring viral creators and using trends they create without them Advertisment Coverage elsewhere from Digiday: Here are some of the topics that will most likely be addressed at Advertising Week this year — and some of our explainer coverage to help contextualize it: Retail media: How brands’ retail media strategies [are maturing]( Google ramifications: What [happens in the Google ad tech antitrust trial]( now that testimony is done? AI: The [art of negotiating AI deals](, according to Time COO Mark Howard Gaming & Esports: Roblox [is starting to take programmatic]( advertising more seriously Brand building: Why Nike’s CFO [says ‘it’s incredibly important for Nike to win with runners’]( to right the brand’s ship [Read more]( of Digiday's marketing coverage. [Facebook]([Twitter]([Instagram]([LinkedIn]( [Share]( [Tweet]( [Share]( [Forward]( Digiday Media One Liberty Plaza | 9th Floor New York, NY 10006 You received this email because you're signed up to a Digiday mailing list. Unsubscribing will remove you from ALL Digiday email. [Preferences]( | [Unsubscribe](