Roblox is starting to take programmatic advertising more seriously

Although marketers are already spending millions of dollars inside Roblox, the bulk of that spending goes to in-game studios building branded worlds, rather than directly to the platform itself. Programmatic ads represent a more straightforward revenue stream for Roblox. October 02, 2024 [Roblox is starting to take programmatic advertising more seriously]( Although marketers are already spending millions of dollars inside Roblox, the bulk of that spending goes to in-game studios building branded worlds, rather than directly to the platform itself. [Programmatic ads represent a more straightforward revenue stream for Roblox.]( Additional coverage: - Unilever announced the [distribution of its global media business]( to pretty much each of the Big Six holding companies: WPP, Omnicom, Publicis, IPG, Dentsu and Havas. - [This week’s Digiday+ Future of TV Briefing]( looks at Telemundo’s programming strategy for its 24/7 streaming news channel. - As retail media grows in popularity, [marketers are expecting more bang for their buck](. That was the overarching theme at Digiday Media's Retail Media Strategies event held in New York City last month. - Digiday+ Research analyzed [how CPG startups are using pop-ups as part of their marketing strategies]( to test new markets and expand their reach. Share your thoughts with us following Google's trial. [Take this quick survey.]( [Sign up to receive Digiday’s Advertising Week Briefing](, rounding up all the industry buzz, trends, recaps and insights from top sessions from Oct 7-10. Other things to know about - The [Digiday Programmatic Marketing Summit](, December 3-5 in Nashville, is your chance to network with leaders from Goodway Group, OMD and more. Join us to forge valuable connections and gain insights—last chance to save is October 21. - [Register for this webinar]( on October 22 at 1 p.m. ET for tips on taking advantage of AI work management and productivity tools for a seamless, trustworthy ad sales experience. Sponsored by Slack. - Marketers’ fixation on driving an uptick in sales and revenue is stronger than ever this year, and to do so, [teams are leaning even further into performance marketing](. Sponsored by PubMatic. Top Stories Ivy Liu [Gaming & Esports]( [Roblox is starting to take programmatic advertising more seriously]( Although marketers are already spending millions of dollars inside Roblox, the bulk of that spending goes to in-game studios building branded worlds, rather than directly to the platform itself. Programmatic ads represent a more straightforward revenue stream for Roblox. howdy! [Going Global]( [In the wake of Unilever's media agency assignments, whatever happened to streamlining?]( Such a diffuse set of assignments by seems to fly in the face of discussions in recent years of multinational giants — those participating in the “mediapaloozas” of the past — looking to simplify or reduce their roster of agencies. Advertisement [Sponsored by Amazon Ads]( [How non-endemic brands are leveraging Amazon Ads video campaigns]( Automaker Lexus worked with Amazon Ads to increase awareness of its electric vehicle offerings in a campaign centered on connected home devices. howdy! [Programming & Production]( [Future of TV Briefing: How Telemundo is using TV, digital and streaming originals to program its live 24/7 FAST channel]( This week’s Future of TV Briefing looks at Telemundo’s programming strategy for its 24/7 streaming news channel. 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